Lighthouse Partners Introduces Blockchain Business Acceleration Advisory Service

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Driven by recent research and following on from a successful The Block Chain Conference, Lighthouse Partners, Inc. is introducing its Blockchain Business Acceleration Advisory Service, aimed at established IT vendors that wish to embrace blockchain technology and approaches as part of their product and service offerings.

Research undertaken by Lighthouse at the end of 2015* indicate that many large IT vendors have yet to develop messaging, marketing plans and product strategies to address opportunities for blockchain offerings to provide to their customers and prospects. Fast forward just three months and the interest in blockchain from those vendors is clear, as exemplified by many of them attending this month’s The Block Chain Conference, produced by Lighthouse in San Francisco. Some 46% of attendees – by far the largest single constituency – came from established IT vendors.

Said Lighthouse Principal Pete Harris:

“Lighthouse has been tracking an increasing interest in blockchain from established IT vendors and has already begun to engage with some recognized global companies. As a result, we’ve developed a set of educational materials, processes and templates that will be applicable to most IT vendors that want to ride the blockchain wave.”

While each client engagement will be tailored to specific needs, likely common elements of the Blockchain Business Acceleration Advisory Service will be:

  • Education – to bring vendors up to speed on blockchain technologies and applications and provide a common, ongoing and consistent level of knowledge and understanding across all departments and executives involved in business decisions and projects.
  • POV Development – to help create individualized messaging that is relevant to vendors’ existing business, and determine the best channels to articulate that messaging to customers and prospects.
  • Product Marketing – to determine what specific products and services would be applicable to a vendor’s customer and prospect base.
  • Partner Development – to assist in identifying and engaging with partners that can accelerate time to market or address growth opportunities rapidly.
  • Customer/Prospect Engagement – to create specific avenues and approaches to connect with customers and prospects to inform them of product and service offerings and to create a community of interest.

Lighthouse’s new service builds upon advisory roles already being undertaken by Harris for a number of blockchain technology and media vendors:

  • Integrity Chain – A blockchain notary service for consumers and small businesses.
  • Tendermint – A blockchain platform for enterprises and consortia of organizations.

With major IT vendors such as IBM and Microsoft entering and legitimizing the blockchain space, enterprise customers are now turning to their traditional vendor partners to help them leverage the potential of blockchains. Lighthouse stands ready to assist those vendors address the needs to those customers and prospects.

About Richard Kastelein

Founder of industry publication Blockchain News, partner at ICO services collective CryptoAsset Design Group (helped raise over $200m+), director of education company Blockchain Partners (Oracle Partner) and ICO event organiser at leading industry event  CryptoFinancing (first ICO event in Europe) - Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of half a dozen Blockchain startups and has written over 1200 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat.
 
Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London, Manchester, Minsk, Nairobi, Nanchang, San Mateo, Shanghai,Tel Aviv and Venice. His network is global and extensive.
 
He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com and his work and ideas have been translated into Dutch, Greek, Polish, German and French.
 
A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world.
 
In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, "The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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