Custos Media Technologies Wants to Use Blockchain Technology to Fight Media Piracy

151

Share with:


South African startup  Custos Media Technologies has found an innovative use of Blockchain technology, using Blockchain technology to fight media piracy.

 from Bitcoin Magazine reports more:

Fred Lutz, chief operating officer at Custos, said that the process basically involves embedding an invisible and difficult-to-remove watermark into the digital content, the watermark in this case being a Bitcoin private key. If the watermarked content is then leaked there is a small Bitcoin reward that can be collected by the first person to find it.

“The code that we embed throughout the movie is a Bitcoin private key, and we top-up the associated account with some bitcoins,” Lutz said. “We have a tool available publicly at PRIVATEER.XYZ with which anyone can read the watermark and extract the bitcoins. This means that a movie or ebook that goes out of the control of the intended recipient now has some vulnerability ‒ if it lands in the wild, the bitcoins will be extracted and we are notified through the blockchain that the funds were moved. We notify our clients of the identity of the customer that is associated with the private key and they can respond accordingly.”

Custos recently announced a second­ round seed investment of just under US$ 265 000. The new shareholders are a South African private investor, and Digital Currency Group (DCG). Based in New York City, DCG has been an active seed investor in the digital currency industry with 60 investments in 20 countries.

Van Rooyen, CEO of Custos mentioned that the capital will allow the company to reach high­-risk media producers – for whom piracy can literally cut tens of millions of dollars from their production budget when a title is leaked. Custos is also testing a solution for protecting ebooks.

“We’re thrilled to partner with investors who can really take an active role in helping us reach our target market”, Van Rooyen said.

This latest funding round follows a US$ 140 000 initial investment last year by Innovus, the Technology Transfer Office of Stellenbosch University, where the initial concept was developed.

About Richard Kastelein

Founder, Publisher and Editor in Chief of industry leading online publication, Blockchain News and co-founder and director at Blockchain Partners in London/Amsterdam/NYC. Kastelein is also an advisor with a number Blockchain startups doing ICOs including Humaniq.co where hs is interim CMO, DECENT.ch, Inchain, Chronobank, eGaas and others. He is regarded as one of the top journalists by the Blockchain and fintech communities – as is evident by his entry in the Top 150 Fintech journalists online and in the top 10 of the Blockchain Top 100 List.

As a prominent keynote presenter, he has spoken on Blockchain at events in Gdansk, Amsterdam, Minsk, Dubai, Antwerp, Eindhoven, Bucharest, Nairobi, Tel Aviv, Manchester, Brussels, Barcelona etc, where he helped spread the cause for Blockchain technology and cryptocurrency and, consequently, has built a notable network in the scene.

He’s also a director of a Dutch foundation called The Hackitarians and has run innovation events in London, San Francisco, Berlin, Amsterdam and other cities around the world on topics such Blockchain, Health, Energy, Internet of Things, AI etc.

In 2013, the European Commission appointed him as an expert for overseeing financing for emerging startups as a part of the European Commission’s 90 billion euro Horizon 2020 project, created in Brussels to promote innovation as a driving force of job creation and business ventures across Europe. He has also worked as an external expert for Innovate UK since 2012, judging startups for the UK government.

Visit Website
View All Articles
Buy Bitcoin at CEX.IO

Get Blockchain News Where You Are!

Join our Linked in GroupLike our Facebook Page
Linkedin Group BlockchainLinkedin Facebook Group