Chronicled Rolls Out Blockchain IoT Registry

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Chronicled, Inc., a San Francisco-based technology company, has launched an Open Registry for IoT, signaling a major step forward in the growth and interoperability of the consumer Internet of Things.  Built on the Ethereum Blockchain, the registry stores the identities of physical items, initially consumer goods and collectibles embedded with BLE and NFC microchips.  In doing so, a secure, interoperable digital identity is established and new, proximity-based consumer engagement opportunities become possible.  Chronicled has open sourced the project under the Apache License.

“Chip companies, physical IP creators, and brands can now register and verify their BLE and NFC chips on a public Blockchain,” said Chronicled CEO Ryan Orr.  “These tamperproof chips can be ordered today and are already being deployed in consumer goods.”  Chronicled, Inc. has deployed approximately 10,000 tamperproof NFC & BLE chips to date and has seeded the open registry in its role as sponsor.

Daniel Cooley, Senior Vice President and General Manager, IoT Products, at Silicon Labs noted:

“One of the main problems holding back growth in the consumer IoT market is interoperability.  By putting IoT chip registrations into private databases, today every brand is creating the equivalent of its own private cellular phone network or its own private email system that is not interoperable with any other network. We are excited that our Bluetooth low energy chip customers now have the opportunity to register and verify their chips on a public Blockchain. This interoperable back end is a valuable building block and positive step for the entire IoT ecosystem including app developers, brands and consumers alike.”

“The open source tools launching today enable developers to register chips to the Blockchain, associate chips with physical products and build apps with smartphone scan and authentication functionalities,” said Maurizio Greco, Chronicled’s Chief Technology Officer.  Starter kits, SDK’s and an Open Registry Explorer are available at chronicled.org.  

The open registry is built on the public Ethereum Blockchain (ETH). 

Vitalik Buterin, founder of Ethereum, said:

“Consumer IoT has always been one of the areas of Blockchain adoption that I have been most bullish about, and I am excited to see Chronicled’s efforts in pushing IoT authentication use cases a step further.”

“The Open Registry for IoT shows how Blockchain and consumer IoT are converging, and we are proud to be working with Chronicled on the Ethereum implementation,” said Johann Barbie, CTO of Ambisafe.  He continued, “this could become one of the largest non-monetary use cases of Blockchain developed to date.  Billions of IoT chips will be shipped over the next 5 years.”

The Bluetooth and NFC functionality currently supported by the open registry back-end allows brands and retailers to engage with consumers in ways that heretofore have not been available.  Developers can now leverage identity and proximity verification of a physical thing as a basis for serving-up protected digital content and powering bespoke user engagement experiences.  For example, a retailer could deliver a unique photo filter to customers who purchase a product from a particular store or a brand could push content, offers or rewards to loyal consumers wearing specific products in real time.  Further, if an artist signs his painting with a digital chip, a patron’s smartphone could soon be used to verify authenticity and provenance, view exclusive content, and securely buy, insure, collateralize, or transfer ownership of the artwork.

Samantha Radocchia, Chronicled’s Chief Product Officer, spoke on the company’s collaborative approach:

“Developers are invited and encouraged to build their own proprietary applications leveraging the public registry.  Importantly, the registry is an open source layer and is not proprietary to Chronicled, Inc.  It is a public good designed to outlive the lifespan of any company.  Brands, chip companies and developers utilizing the registry cannot be locked in, monetized or forced to cede control over business critical data and customer relationships.” 

Chronicled is currently collaborating with a number of ecosystem partners including Ambisafe, Blue Bite, Cellotape, Identiv, Origin Labs, Silicon Labs, SmartTrac, and Viper Design.

Chronicled, Inc. is a San Francisco based technology company with expertise in developing software at the intersection of Blockchain technology, IoT, and user engagement.  The Company is developing an open-source registry for IoT microchips and consumer products on the Ethereum Blockchain.  The Company has initially seeded the open registry and the Company’s commercial applications with numerous partners in the market for limited edition collectible sneakers.

About Richard Kastelein

Founder of industry publication Blockchain News, partner at ICO services collective CryptoAsset Design Group (helped raise over $200m+), director of education company Blockchain Partners (Oracle Partner) and ICO event organiser at leading industry event  CryptoFinancing (first ICO event in Europe) – Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of half a dozen Blockchain startups and has written over 1200 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat.
 
Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London, Manchester, Minsk, Nairobi, Nanchang, San Mateo, Shanghai,Tel Aviv and Venice. His network is global and extensive.
 
He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He’s written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com and his work and ideas have been translated into Dutch, Greek, Polish, German and French.
 
A journalist by trade, an entrepreneur and adventurer at heart, Kastelein’s professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he’s travelled for nearly 30 years as a Canadian expatriate living around the world.
 
In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, “The Hitchhiker’s Guide to the Seas’ travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he’s raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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