DECENT Blockchain Content Startup and Naughty America Productions Cooperate on Creation of Next Generation Video Content Distribution Platform

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Swiss Blockchain Company DECENT and Naughty America, one of the major adult content production companies in the USA, agreed today to work on a pilot project that will implement progressive Digital Rights Management (DRM) by utilizing the most recent advancements in Blockchain Technology, Digital Video Fingerprinting and Cryptography.

The aim of this collaboration is to create a next generation content distribution platform in the adult video industry – which is plagued by illegal content sharing and concerns about privacy. And set a new bar in the future of digital content distribution systems by bringing in Blockchain technology for Intellectual Property (IP) protection and privacy into the current technology mix.

Whether it’s interactive motion-controlled video, biofeedback, 360 or 3D video, the adult entertainment industry looks to perfect and broaden the commercialization of new technologies. Naughty America is no stranger to innovation – they are an adult industry leader – as their Virtual Reality (VR) content already works on Samsung Gear VR, Oculus and Vive and they already have their own VR headset, a variation on the Google cardboard headset.

Ian Paul, CIO of Naughty America, said:

“Fighting piracy and protecting privacy are key priorities for Naughty America. Decent offers us the ability to accomplish both at the same time due to the technology’s level of security, transparency, and inalterability of records.”

Video and music production and distribution companies across the world are constantly trying to find an effective solution of copyrights infringement. A solution that would ensure protection of their business and clients while being interesting for their customers and audience.

But Blockchain companies working on the current problems in the video content industry are far and few between. Digital video fingerprinting is a process in which a software identifies unique components of a video file that serve as its “fingerprint”.

The technology uses characteristic features such as motion changes, colour or key frame analysis for identification. As a result of the unique approach that DECENT’s underlying technology implies each piece of content will be tracked and secured in the network from the moment it is created and uploaded, effectively preventing piracy on the network.

“In comparison to what is widely used today – hash coding, can only determine a completely equal or unequal file, the DECENT system will distinguish between genuine and copied content using detailed analysis of file’s characteristics,” said Matej Boda, co-founder of DECENT. “We look forward to exploring the huge potential of Blockchain technology in combination with current industry solutions along with Naughty America in the upcoming pilot project.”

DECENT and Naughty America are determined to develop an efficient distribution system that will benefit the content producers as well as its end users. The goal is to find a thorough solution for copyrights violation and recreate the content distribution processes worldwide.

Richard Kastelein

About Richard Kastelein

Founder, Publisher and Editor in Chief of Blockchain News and co-founder and director at Blockchain Partners in London/Amsterdam/NYC, Richard Kastelein is also an advisor with a number Blockchain startups doing ICOs including DECENT.ch, Inchain, Humaniq, Chronobank, eGaas and others.

He is regarded as one of the top journalists by the Blockchain and fintech communities – as is evident by his entry in the Top 150 Fintech journalists online and in the top 10 of the Blockchain Top 100 List. As a prominent keynote presenter, he has spoken on Blockchain at events in Gdansk, Amsterdam, Minsk, Dubai, Antwerp, Eindhoven etc, where he helped spread the cause for Blockchain technology and crypto-currency and, consequently, has built a notable network inthe scene.

In 2013, the European Commission appointed him as an expert for overseeing financing for emerging startups as a part of the European Commission’s 90 billion euro Horizon 2020 project, created in Brussels to promote innovation as a driving force of job creation and business ventures across Europe. He has also worked as an external expert for Innovate UK since 2012, judging startups for the UK government.

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