DECENT Blockchain Content Startup and Naughty America Productions Cooperate on Creation of Next Generation Video Content Distribution Platform

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Swiss Blockchain Company DECENT and Naughty America, one of the major adult content production companies in the USA, agreed today to work on a pilot project that will implement progressive Digital Rights Management (DRM) by utilizing the most recent advancements in Blockchain Technology, Digital Video Fingerprinting and Cryptography.

The aim of this collaboration is to create a next generation content distribution platform in the adult video industry – which is plagued by illegal content sharing and concerns about privacy. And set a new bar in the future of digital content distribution systems by bringing in Blockchain technology for Intellectual Property (IP) protection and privacy into the current technology mix.

Whether it’s interactive motion-controlled video, biofeedback, 360 or 3D video, the adult entertainment industry looks to perfect and broaden the commercialization of new technologies. Naughty America is no stranger to innovation – they are an adult industry leader – as their Virtual Reality (VR) content already works on Samsung Gear VR, Oculus and Vive and they already have their own VR headset, a variation on the Google cardboard headset.

Ian Paul, CIO of Naughty America, said:

“Fighting piracy and protecting privacy are key priorities for Naughty America. Decent offers us the ability to accomplish both at the same time due to the technology’s level of security, transparency, and inalterability of records.”

Video and music production and distribution companies across the world are constantly trying to find an effective solution of copyrights infringement. A solution that would ensure protection of their business and clients while being interesting for their customers and audience.

But Blockchain companies working on the current problems in the video content industry are far and few between. Digital video fingerprinting is a process in which a software identifies unique components of a video file that serve as its “fingerprint”.

The technology uses characteristic features such as motion changes, colour or key frame analysis for identification. As a result of the unique approach that DECENT’s underlying technology implies each piece of content will be tracked and secured in the network from the moment it is created and uploaded, effectively preventing piracy on the network.

“In comparison to what is widely used today – hash coding, can only determine a completely equal or unequal file, the DECENT system will distinguish between genuine and copied content using detailed analysis of file’s characteristics,” said Matej Boda, co-founder of DECENT. “We look forward to exploring the huge potential of Blockchain technology in combination with current industry solutions along with Naughty America in the upcoming pilot project.”

DECENT and Naughty America are determined to develop an efficient distribution system that will benefit the content producers as well as its end users. The goal is to find a thorough solution for copyrights violation and recreate the content distribution processes worldwide.

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Founder of Blockchain News and The Hackitarians Foundation, Richard Kastelein is an award winning publisher and editor, hackathon organiser and entrepreneur. He has written over 700 articles at Blockchain News, has a massive network in the Blockchain arena and is available as a speaker and consultant. (richard@the-blockchain.com) Kastelein has spoken (keynotes & panels) on technology at events in Amsterdam, Barcelona, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Gdansk, Hollywood, Hilversum, Geneva, Groningen, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Oxford, Rio de Janeiro, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, and Zurich. A Creative Technologist & Canadian (Dutch/Irish/English/Métis) his career began in the Native Press (Canadian Arctic) and he later spent a decade in the Caribbean media. Currently, he writes occasionally for Wired Insights, Guardian & Virgin and his articles have been translated into Dutch, Greek, Polish, German & French.