AdBit Prepares for Launch of Initial Coin Offering (ICO) Later this Year

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Canadian Blockchain startup BitRush has announced that its London-based subsidiary AdBit is prepared to launch an Initial Coin Offering (ICO) later this year to finance further development of its ad brokerage platform with its ANOON payment platform as the integrated payment platform.

Within the ICO, AdBit will issue AdBit Coins as a new cryptocurrency to buy and sell ad spaces on websites or social media channels worldwide. The AdBit Coin can be bought by advertisers, publishers and investors within the ICO. It is intended that the AdBit Coin will be traded on the leading cryptocurrency exchanges for Bitcoin, Ether or other cryptocurrencies.

The AdBit Coin will be positioned as the cryptocurrency for the future of the ad industry. The company believes that its Blockchain technology has the potential to disrupt the existing online marketing and advertising industries, shifting them towards a peer-to-peer economy without business models such as those used by Google.

The ICO will be done in a 3-step approach starting today with a public discussion to get feedback and involve potential buyers. AdBit launched the ICO website on October 26th, 2016. The ICO has been prepared in close cooperation with leading experts from all involved fields such as technology specialists, subject experts, lawyers, accountants and investment professionals.

BitRush intends to raise sufficient funds with the ICO to further the development and rollout of AdBit and ANOON, thereby increasing shareholder value by gaining access to capital without diluting shareholders or taking on debt.

 

 

About Richard Kastelein

Founder, Publisher and Editor in Chief of industry leading online publication, Blockchain News and co-founder and director at Blockchain Partners in London/Amsterdam/NYC. Kastelein is also an advisor with a number Blockchain startups doing ICOs including Humaniq.co where hs is interim CMO, DECENT.ch, Inchain, Chronobank, eGaas and others. He is regarded as one of the top journalists by the Blockchain and fintech communities – as is evident by his entry in the Top 150 Fintech journalists online and in the top 10 of the Blockchain Top 100 List.

As a prominent keynote presenter, he has spoken on Blockchain at events in Gdansk, Amsterdam, Minsk, Dubai, Antwerp, Eindhoven, Bucharest, Nairobi, Tel Aviv, Manchester, Brussels, Barcelona etc, where he helped spread the cause for Blockchain technology and cryptocurrency and, consequently, has built a notable network in the scene.

He’s also a director of a Dutch foundation called The Hackitarians and has run innovation events in London, San Francisco, Berlin, Amsterdam and other cities around the world on topics such Blockchain, Health, Energy, Internet of Things, AI etc.

In 2013, the European Commission appointed him as an expert for overseeing financing for emerging startups as a part of the European Commission’s 90 billion euro Horizon 2020 project, created in Brussels to promote innovation as a driving force of job creation and business ventures across Europe. He has also worked as an external expert for Innovate UK since 2012, judging startups for the UK government.

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