AdBit Prepares for Launch of Initial Coin Offering (ICO) Later this Year

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Canadian Blockchain startup BitRush has announced that its London-based subsidiary AdBit is prepared to launch an Initial Coin Offering (ICO) later this year to finance further development of its ad brokerage platform with its ANOON payment platform as the integrated payment platform.

Within the ICO, AdBit will issue AdBit Coins as a new cryptocurrency to buy and sell ad spaces on websites or social media channels worldwide. The AdBit Coin can be bought by advertisers, publishers and investors within the ICO. It is intended that the AdBit Coin will be traded on the leading cryptocurrency exchanges for Bitcoin, Ether or other cryptocurrencies.

The AdBit Coin will be positioned as the cryptocurrency for the future of the ad industry. The company believes that its Blockchain technology has the potential to disrupt the existing online marketing and advertising industries, shifting them towards a peer-to-peer economy without business models such as those used by Google.

The ICO will be done in a 3-step approach starting today with a public discussion to get feedback and involve potential buyers. AdBit launched the ICO website on October 26th, 2016. The ICO has been prepared in close cooperation with leading experts from all involved fields such as technology specialists, subject experts, lawyers, accountants and investment professionals.

BitRush intends to raise sufficient funds with the ICO to further the development and rollout of AdBit and ANOON, thereby increasing shareholder value by gaining access to capital without diluting shareholders or taking on debt.

 

 

About Richard Kastelein

Founder of industry publication Blockchain News, partner at ICO services collective CryptoAsset Design Group (helped raise over $200m+), director of education company Blockchain Partners (Oracle Partner) and ICO event organiser at leading industry event  CryptoFinancing (first ICO event in Europe) – Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of half a dozen Blockchain startups and has written over 1200 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat.
 
Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London, Manchester, Minsk, Nairobi, Nanchang, San Mateo, Shanghai,Tel Aviv and Venice. His network is global and extensive.
 
He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He’s written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com and his work and ideas have been translated into Dutch, Greek, Polish, German and French.
 
A journalist by trade, an entrepreneur and adventurer at heart, Kastelein’s professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he’s travelled for nearly 30 years as a Canadian expatriate living around the world.
 
In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, “The Hitchhiker’s Guide to the Seas’ travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he’s raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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