Fluent Rebrands as Hijro, Announces Blockchain Trade Asset Marketplace

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Fintech company Fluent, the financial operating network for global trade, has rebranded as Hijro and announced the Hijro Trade Asset Marketplace built on distributed ledger or Blockchain technology.

The Hijro team will continue to build on their successes over the past two years which included a $2.5MM seed round as they continue to attract banks, businesses, and non-bank lenders to the Hijro Trade Asset Marketplace.

The rebrand to Hijro represents a refocus for the company, emphasizing their goal to become the connected network or global “waterway” powering trade finance.

“The vast majority of the world’s prosperous cities are connected to waterways that have provided unrestricted access to goods, technology, and new ideas for thousands of years,” said Lamar Wilson, CEO. “I chose the name Hijro to be representative of the waterways that support global trade, connecting siloed, antiquated IT systems and financial services to reduce friction between banks, businesses, and non-bank lenders who join our network.”

At the core of the Hijro Network is the Trade Asset Marketplace, a robust multi-bank, multi-lender marketplace for trade assets. The first-of-its-kind Marketplace leverages distributed ledger technology to drive security, automation, and efficiency in origination, distribution, tracking, settlement, and reconciliation of trade assets, with a focus on open-account trade. The Hijro Trade Asset Marketplace provides access to a global network of businesses, banks, and liquidity providers who power working capital solutions built on the Hijro Network.

The Hijro rebrand also includes a new website at hijro.com allowing businesses, banks, lenders, and trade platforms to request access to working capital solutions, to become a funder on the Trade Asset Marketplace, and to join the Hijro network as a partner.

Hijro is the financial operating network for global trade powered by distributed ledger technology, Hijro was designed to streamline and automate settlement, reduce fraud risk, and break down costly data silos in the $4 trillion open-account trade market. The Hijro Network acts as a global “waterway” for trade, providing partners and network participants with a much smarter, more secure, and more efficient way to move value and assets around the world. For more information visit hijro.com.

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Founder of Blockchain News and The Hackitarians Foundation, Richard Kastelein is an award winning publisher and editor, hackathon organiser and entrepreneur. He has written over 700 articles at Blockchain News, has a massive network in the Blockchain arena and is available as a speaker and consultant. (richard@the-blockchain.com) Kastelein has spoken (keynotes & panels) on technology at events in Amsterdam, Barcelona, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Gdansk, Hollywood, Hilversum, Geneva, Groningen, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Oxford, Rio de Janeiro, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, and Zurich. A Creative Technologist & Canadian (Dutch/Irish/English/Métis) his career began in the Native Press (Canadian Arctic) and he later spent a decade in the Caribbean media. Currently, he writes occasionally for Wired Insights, Guardian & Virgin and his articles have been translated into Dutch, Greek, Polish, German & French.