Fluent Rebrands as Hijro, Announces Blockchain Trade Asset Marketplace

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Fintech company Fluent, the financial operating network for global trade, has rebranded as Hijro and announced the Hijro Trade Asset Marketplace built on distributed ledger or Blockchain technology.

The Hijro team will continue to build on their successes over the past two years which included a $2.5MM seed round as they continue to attract banks, businesses, and non-bank lenders to the Hijro Trade Asset Marketplace.

The rebrand to Hijro represents a refocus for the company, emphasizing their goal to become the connected network or global “waterway” powering trade finance.

“The vast majority of the world’s prosperous cities are connected to waterways that have provided unrestricted access to goods, technology, and new ideas for thousands of years,” said Lamar Wilson, CEO. “I chose the name Hijro to be representative of the waterways that support global trade, connecting siloed, antiquated IT systems and financial services to reduce friction between banks, businesses, and non-bank lenders who join our network.”

At the core of the Hijro Network is the Trade Asset Marketplace, a robust multi-bank, multi-lender marketplace for trade assets. The first-of-its-kind Marketplace leverages distributed ledger technology to drive security, automation, and efficiency in origination, distribution, tracking, settlement, and reconciliation of trade assets, with a focus on open-account trade. The Hijro Trade Asset Marketplace provides access to a global network of businesses, banks, and liquidity providers who power working capital solutions built on the Hijro Network.

The Hijro rebrand also includes a new website at hijro.com allowing businesses, banks, lenders, and trade platforms to request access to working capital solutions, to become a funder on the Trade Asset Marketplace, and to join the Hijro network as a partner.

Hijro is the financial operating network for global trade powered by distributed ledger technology, Hijro was designed to streamline and automate settlement, reduce fraud risk, and break down costly data silos in the $4 trillion open-account trade market. The Hijro Network acts as a global “waterway” for trade, providing partners and network participants with a much smarter, more secure, and more efficient way to move value and assets around the world. For more information visit hijro.com.

About Richard Kastelein

Founder, Publisher and Editor in Chief of Blockchain News and co-founder and director at Blockchain Partners in London/Amsterdam/NYC, Richard Kastelein is also an advisor with a number Blockchain startups doing ICOs including DECENT.ch, Inchain, Humaniq, Chronobank, eGaas and others.

He is regarded as one of the top journalists by the Blockchain and fintech communities – as is evident by his entry in the Top 150 Fintech journalists online and in the top 10 of the Blockchain Top 100 List. As a prominent keynote presenter, he has spoken on Blockchain at events in Gdansk, Amsterdam, Minsk, Dubai, Antwerp, Eindhoven etc, where he helped spread the cause for Blockchain technology and crypto-currency and, consequently, has built a notable network inthe scene.

In 2013, the European Commission appointed him as an expert for overseeing financing for emerging startups as a part of the European Commission’s 90 billion euro Horizon 2020 project, created in Brussels to promote innovation as a driving force of job creation and business ventures across Europe. He has also worked as an external expert for Innovate UK since 2012, judging startups for the UK government.

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