Top Blockchain Start-Ups Join Together To Improve Industry Marketing


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The Decentralized Marketing Network (DMN) launched today with the goal of helping Blockchain, decentralized, and crypto-based start-ups improve their marketing through peer-to-peer knowledge sharing. Founding members of the DMN include Storj, Rootstock, Everledger, OpenBazaar, Tierion, and Funderbeam, among others. Membership in the community is free and is facilitated by Never Stop Marketing- the world’s only marketing services firm focused entirely on Blockchain and decentralized companies.

Global interest in Blockchain technology is exploding, with a new report from McKinsey predicting that “full potential” will be reached in 5 years. The report found:

“64 different use cases for Blockchains in a survey of 200 companies,” and that “the established banking industry is pouring money into Blockchain technology far faster and more steadily, and a likely target of $400 million during 2019.”

In this environment, the need for Blockchain start-ups to differentiate and grow is intensifying. According to Statistic Brain Research Institute:

“25% of all startups fail in their first year, 36% in the second and 44% in the third.”  Even well-funded organizations like R3 faced challenges as key members declined to renew their membership.  As Fred Wilson of Union Square Ventures observed, “the sector is full of technologists and mostly empty of marketers.”  

The Decentralized Marketing Network was established to address this industry-wide challenge. The DMN offers Blockchain, decentralized, and crypto- start-ups a peer-to-peer environment to learn the basics of marketing from world-class experts and a collaborative forum to understand the successes and failures of others. Membership is currently free and offers multiple benefits including a “quick tips on marketing” newsletter, regular educational webinars, and a Slack channel.

“We know that just having a great product is not enough,” said John Quinn, co-founder of Storj Labs. “Great marketing is critical for us as we change the way the world stores its data. We’re excited about what the DMN has to offer.”

CEO and Co-Founder of RSK Labs (aka Rootstock), Diego Gutierrez Zaldivar agrees:

“As the world’s first general purpose smart contract platform secured by the Bitcoin network, we have a lot to offer to businesses, governments, and individuals. We know that great marketing and storytelling will help us generate the awareness and perception we’re going to need. The DMN is a great venue for us to improve how we communicate.”

The Decentralized Marketing Network was organized by Jeremy Epstein, CEO of Never Stop Marketing, the only marketing services firm specifically focused on Blockchain-based start-ups. With 20 years experience in helping innovative technologies enter the mainstream, Epstein recognized the need in the Blockchain space.

“The engineering talent in this industry is inspiring. The future they envision is inevitable. The DMN is simply a way to bring that future forward faster.”

Companies interested in joining the Decentralized Marketing Network (membership is FREE) may apply for membership here.

About Richard Kastelein

Founder, Publisher and Editor in Chief of industry leading online publication, Blockchain News and co-founder and director at Blockchain Partners in London/Amsterdam/NYC. Kastelein is also an advisor with a number Blockchain startups doing ICOs including where hs is interim CMO,, Inchain, Chronobank, eGaas and others. He is regarded as one of the top journalists by the Blockchain and fintech communities – as is evident by his entry in the Top 150 Fintech journalists online and in the top 10 of the Blockchain Top 100 List.

As a prominent keynote presenter, he has spoken on Blockchain at events in Gdansk, Amsterdam, Minsk, Dubai, Antwerp, Eindhoven, Bucharest, Nairobi, Tel Aviv, Manchester, Brussels, Barcelona etc, where he helped spread the cause for Blockchain technology and cryptocurrency and, consequently, has built a notable network in the scene.

He’s also a director of a Dutch foundation called The Hackitarians and has run innovation events in London, San Francisco, Berlin, Amsterdam and other cities around the world on topics such Blockchain, Health, Energy, Internet of Things, AI etc.

In 2013, the European Commission appointed him as an expert for overseeing financing for emerging startups as a part of the European Commission’s 90 billion euro Horizon 2020 project, created in Brussels to promote innovation as a driving force of job creation and business ventures across Europe. He has also worked as an external expert for Innovate UK since 2012, judging startups for the UK government.

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