JAAK and the Guardian Initiative Announce MΞTA: A Blockchain Pilot for The Media & Entertainment Industry

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The use of Blockchain technology within the music industry is a hot topic, having snowballed from a vague concept into full legitimacy in recent months. Variations of Blockchain implementations have captured the industry’s attention, however,  met with great scepticism and scrutiny over practicality or necessity.

Enter JAAK, the London-based tech­­ company founded by Vaughn McKenzie, Freddie Tibbles and Viktor Tron, who have cut through much of the hype and misinformation surrounding the music and Blockchain space to identify a real solution to a very real problem.

In collaboration with EY, JAAK worked alongside the UK’s performing rights organisations, PRS For Music and PPL, and Viacom. From this, they observed that the diversity of revenue streams associated with the rapid transition to digital, have increased the number of organisations capturing, managing, exchanging and using digital rights and usage metadata.

Discrepancies found in the completeness, accuracy and management of this information can cause severe difficulty, or in many cases impossibility, when licensing content or remunerating the appropriate parties.

In response to this issue, speaking as sponsors of EDCON (The European Ethereum Development Conference) in Paris, Vaughn McKenzie announced MΞTA, a decentralised open network for organisations to capture, store, verify and communicate commercial metadata, drawing upon both Ethereum and Swarm.

Announcing their official industry partners very soon, JAAK will be accepting major music and media organisations to collaborate in piloting the technology via their Guardian Initiative over the coming months.

 

About Richard Kastelein

Founder, Publisher and Editor in Chief of industry leading online publication, Blockchain News and co-founder and director at Blockchain Partners in London/Amsterdam/NYC. Kastelein is also an advisor with a number Blockchain startups doing ICOs including Humaniq.co where hs is interim CMO, DECENT.ch, Inchain, Chronobank, eGaas and others. He is regarded as one of the top journalists by the Blockchain and fintech communities – as is evident by his entry in the Top 150 Fintech journalists online and in the top 10 of the Blockchain Top 100 List.

As a prominent keynote presenter, he has spoken on Blockchain at events in Gdansk, Amsterdam, Minsk, Dubai, Antwerp, Eindhoven, Bucharest, Nairobi, Tel Aviv, Manchester, Brussels, Barcelona etc, where he helped spread the cause for Blockchain technology and cryptocurrency and, consequently, has built a notable network in the scene.

He’s also a director of a Dutch foundation called The Hackitarians and has run innovation events in London, San Francisco, Berlin, Amsterdam and other cities around the world on topics such Blockchain, Health, Energy, Internet of Things, AI etc.

In 2013, the European Commission appointed him as an expert for overseeing financing for emerging startups as a part of the European Commission’s 90 billion euro Horizon 2020 project, created in Brussels to promote innovation as a driving force of job creation and business ventures across Europe. He has also worked as an external expert for Innovate UK since 2012, judging startups for the UK government.

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