Report on Blockchain Start-up Marketing Maturity Shows Challenges and Opportunities Ahead


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The Decentralized Marketing Network (DMN), a peer-to-peer group for decentralized and Blockchain-based start-ups to improve marketing competency, released the first-ever “Marketing Maturity of Decentralized Startups, Q2 2017” today.

The Marketing Maturity of Decentralized Startups, Q2 2017 surveyed nearly 5 per cent of the global decentralized start-up industry. The report found that most start-ups and projects are not focused on marketing as a strategic necessity. Only 35 per cent of start-ups have anyone tasked with marketing and less than 5 per cent of budgets are allocated to marketing. The bulk of this investment is dedicated to content marketing (97 per cent of the start-ups surveyed are active bloggers; 87 per cent rely on organic Facebook and Twitter posts to build their eminence), trade shows and other events (83 per cent ).

“While many decentralization projects engage in marketing activities, a few key themes emerged as a challenge,” said Jeremy Epstein, Executive Director of the DMN and CEO of Never Stop Marketing. “Most start-up founders are technical so many struggle with communicating features instead of benefits, a clear value proposition and consistent messaging.”

The report also offers a reason for optimism for those who believe in the decentralization movement. The next 12 months will bring a huge wave of investment in marketing efforts among decentralized projects. The report found that 75 per cent of decentralized start-ups plan to increase marketing headcount and 70 per cent will increase overall marketing spend.

“We’re definitely seeing a growing awareness of marketing as more than online posts and events,” said Chris Cable, Community Manager of the DMN and the report’s author. “Headed into 2018, we expect to see a separation from the pack among those who prioritize strategic marketing versus the random, ad-hoc efforts that are commonplace now.”

The Marketing Maturity of Decentralized Startups, Q2 2017 is available for download from the Decentralized Marketing Network website.



The Decentralized Marketing Network was established to address this industry-wide challenge. The DMN offers Blockchain, decentralized, and crypto- start-ups a peer-to-peer environment to learn the basics of marketing from world-class experts and a collaborative forum to understand the successes and failures of others. Membership is currently free and offers multiple benefits including a “quick tips on marketing” newsletter, regular educational webinars, and a Slack channel.”

The Decentralized Marketing Network has 100 members from around the world. Founders include Storj, Rootstock, OpenBazaar, Tierion, Funderbeam, and Never Stop Marketing.

Companies interested in joining the Decentralized Marketing Network (membership is FREE) may apply for membership here.

About Richard Kastelein

Founder of industry publication Blockchain News, partner at ICO services collective CryptoAsset Design Group (helped raise over $200m+), director of education company Blockchain Partners (Oracle Partner) and ICO event organiser at leading industry event  CryptoFinancing (first ICO event in Europe) - Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of half a dozen Blockchain startups and has written over 1200 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat.
Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London, Manchester, Minsk, Nairobi, Nanchang, San Mateo, Shanghai,Tel Aviv and Venice. His network is global and extensive.
He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and and his work and ideas have been translated into Dutch, Greek, Polish, German and French.
A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world.
In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, "The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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