EnvisionX to Bring Blockchain to Programmatic Advertising

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EnvisionX, an independent advertising technology company and provider of programmatic advertising solutions, has today announced the launch of BitCasts,  a programmatic platform solution, integrated with Blockchain technology.  

By introducing a Blockchain element into its existing advertising technology, EnvisionX will advance global programmatic advertising to the next level and also add an extra layer of security to the platforms to help combat issues facing the industry.

BitCasts will address major worldwide buyer problems, such as currency, which is usually in US dollars. By adding cryptocurrency capabilities with Blockchain, buyers can purchase media in local currency without exchange rate complications. In addition BitCasts will also tackle the issue of long payment turnaround to publishers, and transparency issues will also be addressed, by allowing users to see exactly how much money is spent when a campaign is delivered and on which publisher. In turn the publisher will be able see precisely how much the buyer has paid, enabling real transparency along the chain whilst also combating fraudulent activity.

EnvisionX currently offers two products which will be further enhanced with the new technology. AdTrades is a versatile and dynamic advertising marketplace that is available for immediate trade between any programmatically enabled buyer or seller, giving buyers access to multiple supply-side platforms (SSPs) and their verified advertising inventory or media. AdCasts is a “ready-to-go” robust SaaS platform which makes it easy for advertisers to get programmatically set-up without having to build a demand-side platform (DSP)  themselves.

Zheng Zhang, CEO and Founder of EnvisionX says “We are radicalising the digital advertising space by leveraging the power of Blockchain technology with progressive programmatic advertising. There are a few pioneers in advertising who have built a basic cryptocurrency based ad network. However, by combining our existing advanced programmatic ecosystem  with Blockchain technology, Bitcasts is set to really bring online advertising to the next stage and help us to continue working for the greater good of the industry as a whole.”

BitCasts will beta launch in September/October 2017, with the full version being available to customers by 2018. If you would like more information on EnvisionX and its programmatic solutions, please visit – http://www.envisionx.co/. To sign up to the newsletter about BitCasts, please visit http://www.bitcasts.co.

About Richard Kastelein

Founder of industry publication Blockchain News, partner at ICO services collective CryptoAsset Design Group (helped raise over $200m+), director of education company Blockchain Partners (Oracle Partner) and ICO event organiser at leading industry event  CryptoFinancing (first ICO event in Europe) - Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of half a dozen Blockchain startups and has written over 1200 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat.
 
Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London, Manchester, Minsk, Nairobi, Nanchang, San Mateo, Shanghai,Tel Aviv and Venice. His network is global and extensive.
 
He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com and his work and ideas have been translated into Dutch, Greek, Polish, German and French.
 
A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world.
 
In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, "The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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