Moeda Cooperative Banking-as-a-Service Relaunches Digital Token

Token sale to fund community-focused mobile lending, payments and remittance platform

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Moeda, an innovative banking-as-a-service cooperative network that aims to empower underbanked entrepreneurs through Blockchain technology, is pleased to announce plans to relaunch its Moeda (MDA) digital token.

Relaunching is part of a strategy to broaden Moeda’s core lending-and-financial-education activities beyond serving women entrepreneurs. The finance co-operative is also recalibrating its funding ceiling by pegging the value of the MDA tokens to the U.S. dollar, rather than to the Ethereum Blockchain’s ether (ETH) token, which has soared in value in recent months.

Moeda is accepting direct donations of Bitcoin and fiat currency for MDA tokens with assistance from Bitcoin Suisse AG, a regulated cryptocurrency financial broker, asset manager and service provider based in Zug, Switzerland. Nine million MDA tokens are held by the Swiss company and will be allocated for pre-sales, advisors and bounties. The remainder will be held in the Moeda Foundation for later use. A maximum total of 20 million tokens will be issued between the pre-sales, private and public ICO phases.

The on-boarding of the private contribution phase via Bitcoin Suisse starts on July 18, with a public phase running from July 28 to Aug. 28. Contributors will receive one MDA token in exchange for one U.S dollar’s worth of ETH. The USD/ETH exchange rate will be updated daily. A maximum of 5 million MDA tokens will be issued in the public phase.

“We aim to provide a community-focused mobile lending system that will give investors real-time transparency in projects that align with sustainable development goals,” said Taynaah Reis, Moeda’s chief executive officer and chairwoman. “The token’s relaunch is crucial to achieving Moeda’s mission.”

“These updates do not change how we direct funds toward developing the Moeda platform and empowering borrowers” Reis said.

Moeda has pledged to the Brazilian Central Bank, Brazilian tax authorities and regulatory bodies that it will maintain a transparent-and-compliant digital banking venture that will regularly provide information about its seed projects and other operations in the country.

Previous buyers of Moeda tokens will receive a loyalty bonus on their initial outlay to compensate for realignment of the token peg.

Conditions regarding Moeda’s loyalty program may be subject to change. For more information, see Moeda’s website at moeda.in.

About Richard Kastelein

Founder of industry publication Blockchain News, partner at ICO services collective CryptoAsset Design Group (helped raise over $200m+), director of education company Blockchain Partners (Oracle Partner) and ICO event organiser at leading industry event  CryptoFinancing (first ICO event in Europe) - Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of half a dozen Blockchain startups and has written over 1200 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat.
 
Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London, Manchester, Minsk, Nairobi, Nanchang, San Mateo, Shanghai,Tel Aviv and Venice. His network is global and extensive.
 
He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com and his work and ideas have been translated into Dutch, Greek, Polish, German and French.
 
A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world.
 
In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, "The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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