RefToken Releases Blockchain Affiliate Platform Prototype – Announces Token Generation Event


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RefToken has announced the public release of v0.1 of its prototype affiliate platform ahead of its upcoming pre-ICO which is slated for early September (date TBA).

“With today’s release, the RefToken platform is one step closer to its Q4 public beta, an event that all our team are working tirelessly towards,” stated CEO Jan Sammut.

RefToken is an affiliate tracking platform that will allow developers to leverage the thousands of news sites, bloggers, influencers and marketers working in the space and reward them for referring users.

The purpose of the prototype’s early stage release is to acquire input and suggestions from members of the Blockchain Affiliation Alliance (BAA), a non-profit alliance of Blockchain based businesses committed to best practices in Blockchain based affiliate marketing. This input will be compiled and vetted for inclusion in RefToken’s development roadmap in order to develop a platform that best serves the end users.

The prototype can be accessed here and will allow early adopters to assess its use cases, as well as potential ICO contributors to understand the platform and its potential.


RefToken says there is a dire need for platforms like theirs to up-end the top-down approach that has defined the industry so far and work bottom-up, building the features that end users ascribe most value to, rather than what is assumed to be the highest priority in a quarterly brainstorm. This approach, they say,  will deliver a better product faster, improve adoption, provide greater value to token holders, and establish RefToken as a top Blockchain affiliation platform.

About Richard Kastelein

Founder of industry publication Blockchain News, partner at ICO services collective CryptoAsset Design Group (helped raise over $200m+), director of education company Blockchain Partners (Oracle Partner) and ICO event organiser at leading industry event  CryptoFinancing (first ICO event in Europe) - Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of half a dozen Blockchain startups and has written over 1200 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat.
Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London, Manchester, Minsk, Nairobi, Nanchang, San Mateo, Shanghai,Tel Aviv and Venice. His network is global and extensive.
He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and and his work and ideas have been translated into Dutch, Greek, Polish, German and French.
A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world.
In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, "The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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