Loylogic and Coinify Partner to Offer First-Ever Loyalty Currency Conversion into a Cryptocurrency

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Loylogic, an e-commerce and e-payment solutions for loyalty programs, and Coinify ApS, a leading Blockchain payment service provider, announce a strategic and innovative global partnership. The new feature, which continues to offer millions of loyalty program members with unparalleled flexibility by providing Bitcoin as a redemption option, can now be found on Loylogic’s industry leading Reward Experience Platform.

Converting loyalty points or miles into Bitcoin continues to support Loylogic’s vision that providing choice to loyalty program members is the key driver for loyalty program success. With this new partnership, Loylogic and Coinify become the first ones to offer cryptocurrency as a redemption option.

The Coinify platform enables businesses and individual users with easy access to Bitcoin and other Blockchain currencies. As Loylogic designs and creates powerful solutions that amplify engagement and build customer loyalty, Dominic Hofer, CEO and Founder of Loylogic, indicates that the new Bitcoin development is part of Loylogic’s deeply rooted belief to make loyalty programs more impactful by making their clients points loved more through choice:

“At Loylogic we have a profound desire to provide innovative redemption ideas to our clients and work with them on constantly growing member engagement. Be it new reward categories, redemption processes, shop features or campaigns, choice is our overarching principle and Bitcoin conversion our latest child. We are thrilled to partner with Coinify a leading Blockchain payment service provider, and be able to bring loyalty program members worldwide the opportunity to redeem their hard-earned miles and points into bitcoins.”

Rikke Stær, Chief Commercial Officer at Coinify also shares her enthusiasm about the partnership:

“We view loyalty points as a powerful form of currency, and combined with the growing interest in Bitcoin and other Blockchain currencies, we are happy to be chosen by Loylogic to offer this digital asset as a redemption option for their loyalty member base. Enabling Loylogic’s members to exchange their loyalty points and miles for Bitcoin is presumably one of the most convenient ways to get hold of Bitcoin, and considering Loylogic’s impressive access to millions of loyalty members globally, this collaboration has potential to play a significant role in onboarding new users to the new and emerging Blockchain economy.”

Exchanging miles/points into Bitcoin, is now available on Loylogic’s Reward Experience platform.

About Richard Kastelein

Founder of industry publication Blockchain News, partner at ICO services collective CryptoAsset Design Group (helped raise over $200m+), director of education company Blockchain Partners (Oracle Partner) and ICO event organiser at leading industry event  CryptoFinancing (first ICO event in Europe) – Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of half a dozen Blockchain startups and has written over 1200 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat.
 
Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London, Manchester, Minsk, Nairobi, Nanchang, San Mateo, Shanghai,Tel Aviv and Venice. His network is global and extensive.
 
He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He’s written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com and his work and ideas have been translated into Dutch, Greek, Polish, German and French.
 
A journalist by trade, an entrepreneur and adventurer at heart, Kastelein’s professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he’s travelled for nearly 30 years as a Canadian expatriate living around the world.
 
In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, “The Hitchhiker’s Guide to the Seas’ travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he’s raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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