BitClave Announces Partnership with Bancor

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BitClave is partnering with Bancor to use Smart Tokens across the BitClave Active Search Ecosystem (BASE). BitClave has joined the Bancor network and will become a member of its protocol family. The Consumer Activity Token (CAT) will be using the ERC-20 token standard, compatible with all supported exchanges and wallets, and will now also be automatically convertible to every token in the Bancor network in compliance with the Bancor protocol.

BitClave is a startup company using blockchain to eliminate ad service middlemen and create a direct connection between businesses and customers. BitClave is building a decentralized search engine that helps its users truly find what they are looking for and get compensated every time they search privately for products and services from their favorite brands, making third-party advertising networks unnecessary and annoying ads a thing of the past.

On the BitClave Active Search Ecosystem, customers exercise full control over their identity, deciding who has access to their data while earning CATs each time businesses use their data to make them offers. Through this platform, businesses can serve personalized, relevant offers directly to users who have already expressed interest in their products and services, significantly increasing their return on advertising spending. The initial vision for the BASE and CAT is based on Ethereum technology—an open source, blockchain-based, distributed computing platform which utilizes smart contracts.

Bancor enables the easy creation of smart tokens, which allow for newly embedded functionality into cryptocurrencies. With the ability to hold other tokens in reserve and to be traded directly with their own smart contracts, as opposed to any counter-party or in exchanges, smart tokens can instantly be converted for tokens of all types on the network, enhancing liquidity and facilitating usage-driven and algorithmic price calculation. Smart tokens and their holders benefit from continuous liquidity and increased stability thanks to their automated, built in market maker and algorithmically calculated prices.

“We are very proud to announce this cooperation with Bancor and become a part of its ecosystem. We believe the smart token standard will contribute to the future evolution of our BASE platform, benefiting businesses and consumers with the liquidity and stability that will allow this new ecosystem to flourish from day one,” said BitClave’s founder Alex Bessonov, the former chief security officer of LG Electronics.

“We’re incredibly excited about the diversity we’re seeing in the adoption of the Bancor protocol by smart token creators including BitClave. A decentralized search platform with a distributed advertising model is an important application of blockchain technology for the benefit of society,” said Guy Benartzi, co-founder of Bancor.

In July, BitClave successfully launched a pre-sale of CAT which earned over $1.8 million, demonstrating high engagement from the user base. The full sale will be launched in October and will provide opportunity for the public to purchase CATs and be part of the first wave of users on the innovative BitClave Active Search Ecosystem.

To learn more about BitClave and participate in the crowdsale, please visit the website at  www.bitclave.com

About Richard Kastelein

Founder of industry publication Blockchain News, partner at ICO services collective CryptoAsset Design Group (helped raise over $200m+), director of education company Blockchain Partners (Oracle Partner) and ICO event organiser at leading industry event  CryptoFinancing (first ICO event in Europe) – Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of half a dozen Blockchain startups and has written over 1200 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat.
 
Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London, Manchester, Minsk, Nairobi, Nanchang, San Mateo, Shanghai,Tel Aviv and Venice. His network is global and extensive.
 
He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He’s written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com and his work and ideas have been translated into Dutch, Greek, Polish, German and French.
 
A journalist by trade, an entrepreneur and adventurer at heart, Kastelein’s professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he’s travelled for nearly 30 years as a Canadian expatriate living around the world.
 
In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, “The Hitchhiker’s Guide to the Seas’ travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he’s raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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