Verisart And Avant Arte Partner To Provide Digital Certificates Of Authenticity To Artists And Collectors Worldwide

Avant Arte Becomes The First Ecommerce Partner To Join Verisart's Partner Certification Program

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Verisart, the world’s leading provider of digital certification to the art and collectibles market, today announced the launch of its partner certification program and its inaugural partnership with Avant Arte, one of Instagram’s biggest art publishers.

Speaking at the second annual Rights Tech Summit in New York, Robert Norton, CEO of Verisart said:

“As online retailers and galleries look to improve certification standards, we’re seeing increasing demand for Blockchain enabled certificates and we’re delighted to work with Avant Arte as our first limited edition print partner.”

Under the terms of the agreement, Avant Arte will apply Verisart’s Blockchain certification standards across all its represented artists and sales of limited edition artworks. Each artwork certificate will be optimized for both physical and digital use with a unique QR code, Blockchain timestamp and web address.

“By partnering with Verisart, we’re applying two factor validation of ownership by combining a physical ownership certificate and a digital certificate on the Blockchain including immutable and authorized information about the artwork edition,” said Nico Veenman, CTO of Avant Arte.

Avant Arte is the first company to use the Verisart Partner API allowing easy transfer of data and certificate customization. Partners wishing to include Blockchain certification can apply online at Verisart and determine their specific design, hosting and image identification requirements.

About Richard Kastelein

Founder of industry publication Blockchain News, partner at ICO services collective CryptoAsset Design Group (helped raise over $200m+), director of education company Blockchain Partners (Oracle Partner) and ICO event organiser at leading industry event  CryptoFinancing (first ICO event in Europe) – Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of half a dozen Blockchain startups and has written over 1200 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat.
 
Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London, Manchester, Minsk, Nairobi, Nanchang, San Mateo, Shanghai,Tel Aviv and Venice. His network is global and extensive.
 
He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He’s written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com and his work and ideas have been translated into Dutch, Greek, Polish, German and French.
 
A journalist by trade, an entrepreneur and adventurer at heart, Kastelein’s professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he’s travelled for nearly 30 years as a Canadian expatriate living around the world.
 
In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, “The Hitchhiker’s Guide to the Seas’ travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he’s raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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