Lufthansa Group Partners Up With Winding Tree To Bring Blockchain Technology To The Travel Industry

Lufthansa Group enters a content partnership with Winding Tree through participating in their presale. Winding Tree is building the first public blockchain-based marketplace for travel content aiming to make travel cheaper for travelers and more profitable for providers

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The travel industry is often complex when it comes to digitization. Startups or companies that do not specialize in travel often find it difficult to enter the market, as direct access to the offers of airlines, hotels and other service providers would require negotiations with every single player. Currently, few intermediaries dominate the market. A brake pad for the innovative further development of the distribution of travel offers.

As a pioneer of innovative distribution solutions and digitization, Lufthansa Group is always looking for forward-looking partners who share the vision of a new distribution landscape. The Lufthansa Group is therefore now working closely with the Switzerland-based startup Winding Tree.

Winding Tree has dedicated itself to the reorganization of travel distribution. With a decentralized B2B marketplace system powering blockchain-based travel booking transactions, startups and companies will be able to gain direct access to travel service providers’ offerings without the inefficiencies given by a setup with many intermediaries. Simply put, in the future, airlines, hotels and other travel service providers will offer their services on Winding Tree’s platform, and companies interested in content will only connect to the B2B blockchain-distributed digital marketplace to present specific offers tailored to their customers’ needs. This will result in a large number of new apps for travelers, who will then be able to book Lufthansa Group flights via the offer that best suits their preferences.

“Lufthansa Group has engaged in the development of APIs, for instance supporting IATA NDC standard, to offer a direct access to its offers to customers and distribution partners”, said Markus Binkert, Senior Vice President Distribution & Revenue Management Lufthansa Group Airlines. “By integrating these APIs with Winding Tree’s public blockchain Lufthansa Group enables all innovative partners who develop cutting-edge travel applications to access these offers via a decentralized and intermediate-free travel marketplace.”

In order to finance the initial development and facilitate acceptance by suppliers, Winding Tree is launching a token sale of its cryptocurrency “Líf” on the 1st of November. To reinforce its confidence in the new technology, Lufthansa Group is participating in the presale.

“The partnership with the Lufthansa Group will allow us to build blockchain-based travel apps which not only adhere to the requirements of airlines but we will be able to test these with Europe’s largest airline, further validating the efficiency and scalability of the platform. Lufthansa Group is setting an example for the travel industry,” said Maksim Izmaylov, Founder and CEO of Winding Tree.

The contact to Winding Tree was established via the Lufthansa Innovation Hub. “As the digital spearhead of Lufthansa Group in the global startup ecosystem, the Lufthansa Innovation Hub is continuously on the lookout for startups and new technologies with the potential to significantly improve the way we travel tomorrow,” explains Dr. Christian Langer, Chief Digital Officer of Lufthansa Group. “To us, Winding Tree is a strong candidate to turn todays understanding of distribution upside down.”

About Richard Kastelein

Founder of industry publication Blockchain News, partner at ICO services collective CryptoAsset Design Group (helped raise over $200m+), director of education company Blockchain Partners (Oracle Partner) and ICO event organiser at leading industry event  CryptoFinancing (first ICO event in Europe) – Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of half a dozen Blockchain startups and has written over 1200 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat.
 
Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London, Manchester, Minsk, Nairobi, Nanchang, San Mateo, Shanghai,Tel Aviv and Venice. His network is global and extensive.
 
He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He’s written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com and his work and ideas have been translated into Dutch, Greek, Polish, German and French.
 
A journalist by trade, an entrepreneur and adventurer at heart, Kastelein’s professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he’s travelled for nearly 30 years as a Canadian expatriate living around the world.
 
In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, “The Hitchhiker’s Guide to the Seas’ travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he’s raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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