Livestreaming Pioneer YouNow Doubles Down on Decentralization with Storj Labs Partnership

YouNow embraces blockchain tech, opens PROPS Ecosystem to decentralized storage

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YouNow, the global video platform that pioneered mobile live streaming, today announced a partnership with Storj Labs, the leading decentralized cloud storage provider, to further align the PROPS by YouNow ecosystem with the decentralized community. YouNow recently announced the PROPS Ecosystem, a group of media applications powered by a new cryptocurrency, PROPS. Storj will provide decentralized cloud storage services for terabytes of video files generated from YouNow’s 40 million registered users.

YouNow joins the droves of data-rich organizations engaging with alternative storage solutions to further secure valuable data. Storj, a solution that encrypts, shreds, and distributes data shards across a global network of nodes, will provide an additional layer of security for PROPS content. Storj’s vast decentralized network deters security breaches, ensuring PROPS and YouNow users are able to safely engage in an elevated livestreaming and content sharing experience.

YouNow CEO Adi Sideman said:

“Our partnership with Storj marks the commencement of our path to decentralize as much of the PROPS technology stack as practically makes sense, provided good performance, scalability needs and costs efficiencies are superior. We expect a long term partnership between our mass market blockchain-powered platforms, PROPS and Storj.”

“One of the biggest benefits to decentralization is it empowers users by giving them control of the content and data they create, which is at the heart of YouNow’s mission,” said John Quinn, Storj Labs co-founder and chief revenue officer. “YouNow is a true innovator and breakthrough pioneer in the livestreaming revolution; their unique technology will take the mobile video experience to another level and we look forward to supporting them in their adoption of blockchain technology.”

Developers, including Storj’s own community, will be able to share in the launch and population of the PROPS ecosystem by building apps on PROPS. This partnership signals YouNow’s commitment to providing a secure and decentralized canvas for custom use cases by leveraging the Storj network’s inherent security benefits over legacy solutions. The first application hosted on the PROPS Ecosystem, Rize, will elevate the mobile video experience and be available for download upon Token Distribution to the public.

For more information, please visit PROPSProject.com and to learn more about Storj Labs, see storj.io or visit here to rent your unused hard drive space in exchange for STORJ tokens.

About Richard Kastelein

Founder of industry publication Blockchain News, partner at ICO services collective CryptoAsset Design Group (helped raise over $200m+), director of education company Blockchain Partners (Oracle Partner) and ICO event organiser at leading industry event  CryptoFinancing (first ICO event in Europe) – Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of half a dozen Blockchain startups and has written over 1200 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat.
 
Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London, Manchester, Minsk, Nairobi, Nanchang, San Mateo, Shanghai,Tel Aviv and Venice. His network is global and extensive.
 
He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He’s written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com and his work and ideas have been translated into Dutch, Greek, Polish, German and French.
 
A journalist by trade, an entrepreneur and adventurer at heart, Kastelein’s professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he’s travelled for nearly 30 years as a Canadian expatriate living around the world.
 
In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, “The Hitchhiker’s Guide to the Seas’ travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he’s raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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