INS Ecosystem Partners with Ambrosus to Overhaul the Grocery Supply Chain

Announcement comes as seven of the top-20 global FMCG manufacturers express interest in joining the platform

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INS Ecosystem, the decentralized grocery marketplace, today announced a partnership with Ambrosus, the Blockchain-based ecosystem for the supply chain, to bring transparency to the grocery industry. The INS project has existing support from both local and global manufacturers worldwide, with seven of the top 20 global FMCG manufacturers interested in joining the platform. Ambrosus was the first Blockchain project to become an official partner of the United Nations 10YFP, which is responsible for the implementation of the UN’s Sustainable Development Goals.

Peter Fedchenkov, INS Ecosystem Founder said:

“Today, the direct-to-consumer movement is on the agenda of consumer packaged goods companies globally. With falling traffic in brick-and-mortar stores, the growing importance of consumer data, pressure on margins, new consumption patterns, and changes in the supply chain, the time is ripe for an overhaul of traditional grocery marketplaces. The open and decentralized nature of the Blockchain offers a direct solution to these issues, a solution that, when implemented properly, offers a wealth of financial, environmental, and societal benefits.”

Aiming to disrupt the $8.5 trillion USD global grocery market, INS Ecosystem was founded by Peter Fedchenkov and Dmitry Zhulin and is set to pilot in 2018. The platform connects manufacturers directly with consumers with an aim to overcome retailer domination, and in turn, save consumers up to 30%. INS Ecosystem has received interest from a number of large manufacturers such as Reckitt Benckiser, Valio, FrieslandCampina, Capebe and Borjomi who are looking at the option of joining the ecosystem in the future. The INS Ecosystem team has four years of operating experience in the grocery retail sector. In 2013, INS Ecosystem founders created Instamart, the largest venture-backed online grocery delivery operator in Russia.

With a shared mission to utilize Blockchain technologies to overhaul the grocery and food distribution sectors, this partnership will see INS Ecosystem and Ambrosus develop joint pilot projects, record quality assurance data throughout the supply chain, and ultimately nourish both projects through an exchange of expertise. In a marriage of consumer and manufacturer need with supply chain technology, INS will focus on solving the current issues within the grocery industry, while Ambrosus provides the supply chain technical backbone and IoT sensors.

Angel Versetti, Ambrosus Co-founder and CEO said:

“Modern consumers care more about quality, authenticity, and where their food comes from than ever before. By allowing consumers to shop from a range of producers and pairing their platform with the Ambrosus sensor systems, INS Ecosystem can assure the condition, safety, and source of all products at the retail end of the supply chain. We are pleased to partner with such an innovative platform, and we look forward to assisting INS Ecosystem on its journey.”

Founded by Angel Versetti and Dr Stefan Meyer, Ambrosus combines IoT sensors, Blockchain technology, and smart contracts to assure the quality, safety, and origins of essential products such as medicine and food. Headquartered in Zug, Switzerland, Ambrosus is officially endorsed by EIT Food and has received financial backing from the Government of the Canton of Vaud, Switzerland.

On the INS Ecosystem platform, all manufacturers will be able to list and sell products directly to consumers, gain customer feedback, and reward loyal customers. Smart contracts will also power loyalty programs, and Blockchain and Ambrosus sensor technology will make the supply chain more efficient and trim costs. The INS Ecosystem token serves as a method to power direct manufacturer to consumer loyalty programs and can be used as a means of payment.

“This partnership provides us with the opportunity to coordinate our efforts to pursue supply chains that utilize the most exciting technology of our time to dramatically improve the consumer experience and their environmental footprint,” added Fedchenkov.

The INS Ecosystem token sale will take place on December 4, 2017, interested parties can use ETH, BTC, LTC, DASH, and bank transfers to participate in the sale. With a target of 60,000 ETH, the INS Ecosystem token sale will see INS Ecosystem tokens sold at a rate of 1 ETH = 300 INS.

For more information on INS, visit https://ins.world/.

About Richard Kastelein

Founder of industry publication Blockchain News, partner at ICO services collective CryptoAsset Design Group (helped raise over $200m+), director of education company Blockchain Partners (Oracle Partner) and ICO event organiser at leading industry event  CryptoFinancing (first ICO event in Europe) – Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of half a dozen Blockchain startups and has written over 1200 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat.
 
Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London, Manchester, Minsk, Nairobi, Nanchang, San Mateo, Shanghai,Tel Aviv and Venice. His network is global and extensive.
 
He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He’s written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com and his work and ideas have been translated into Dutch, Greek, Polish, German and French.
 
A journalist by trade, an entrepreneur and adventurer at heart, Kastelein’s professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he’s travelled for nearly 30 years as a Canadian expatriate living around the world.
 
In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, “The Hitchhiker’s Guide to the Seas’ travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he’s raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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