Digital advertising company EnvisionX on Tuesday launched an initial coin offering (ICO) to develop its EXCHAIN advertising platform, which promises a blockchain-based, transparent, programmatic (automated), fraud-free digital advertising system, in response to the non- transparent practices and ad fraud which plague the USD 224 billion market.
Quoting estimates that set the percentage of advertising affected at up to 33 percent of total market spend, EnvisionX said this has led many global brands to question the value that many ad platforms provide.
The company, which was founded in 2014, aims to eradicate ad fraud by providing advertisers, publishers and service providers with full visibility over the advertising value chain. It states that its EXCHAIN solution uses blockchain technology to offer a fully automated and cost-effective method of delivering advertising campaigns and providing immutable proof of evidence chains, enabling fully tracked, verified and audited ad spend through clean and direct advertising inventory sources.
“By leveraging the power of blockchain, we aim to revolutionise the way business is conducted in the global digital advertising ecosystem and to reinstate the trust and confidence in the automated ad trading processes,” Zheng Zhang, CEO and Co-Founder of EnvisionX said, in a statement.
“Integrating blockchain technology into our existing programmatic advertising platform solutions will take global programmatic advertising to the next level and add an extra layer of security to the market. This will help combat long-standing industry issues and create a transparent and fraud-free digital advertising ecosystem for both buyers and sellers,” he added.
EnvisionX states that it will issue ERC20 compliant /EXT tokens, which can be exchanged for advertising space and services. Tokens will be deposited and stored in the owner’s wallet which enables users to manage their crypto assets, whilst allowing EXCHAIN to perform transparency, anti-fraud and payment processing functions.
The EnvisionX ICO ends on 29 April.
For more information, visit https://exchain.co/
- S. Korea’s RecordFarm Eyes Music Industry Disruption with RCD Token - April 26, 2018
- Bottos Launching AI Data Sharing Marketplace for Low Cost Data - April 25, 2018
- Industry Leaders React to European Parliament Vote to Tighten Crypto Regulation - April 24, 2018
- Trade Finance Platform Batavia Completes Live Pilot with Audi Shipment - April 24, 2018
- Sun Exchange Launches SUNEX Token for Solar Venture - April 23, 2018
- Pundi X Announces Token Buyback to Fuel Future Partnerships - April 19, 2018
- Marsh Works With IBM for Blockchain Proof of Commercial Insurance - April 19, 2018
- DNAtix Meets Milestone PoC with DNA Blockchain Transfer - April 17, 2018
- Korea’s Coinone Exchange Sets June Date for Indonesia Launch - April 17, 2018
- AidCoin Launches in Beta, Partners With TokenStars and LastMinute Foundation - April 9, 2018
- Quantum and River Oaks Form JV for Medical Billing Blockchain Initiative - April 9, 2018
- E-Sports Predictions Platform RankingBall to Kick off Token Sale - April 9, 2018
- MintHealth Launches Dual-Token Equity Sale for Healthcare Ecosystem - April 9, 2018
- New Decentralized Crypto Exchange Ethen to Prioritize Accessibility Along With Security - April 6, 2018
- Lykke Exchange Lists Privacy Coin Zcash - April 6, 2018
- Royal Wedding Goes Crypto: Harry and Meghan Charity Token Launched - April 5, 2018
- Coinnup Online/Offline Crypto Platform Prepares for April ICO - April 5, 2018
- Russia’s Starta Ventures Launches $20M Fund for Pre-ICO Startups - April 5, 2018
- Augmented Reality Platform Arcona Readies ICO With Digital Land Giveaway - April 4, 2018
- EnvisionX Launches ICO for Transparent, Programmatic Advertising Platform - April 4, 2018
- Kinguin Launches ICO to Tokenize Award-Winning Gaming Marketplace - April 3, 2018
- PayPal Competitor Request Network Launches Crypto Payment Service - April 3, 2018
- DashBid Launches Non-US Tokensale for PreVUE Advertising Model - April 2, 2018
- TVzavr’s MoviesChain Wins Russian Blockchain Media Award - April 2, 2018
- WISeKey Crypto Solution Lets Connected Objects Pay With WISeCoin - April 2, 2018
- Netflix-Style VR Platform Terra Virtua Launches at London’s BAFTA - March 30, 2018
- Dutch Startup unchain Launches Enterprise-Grade Blockchain Platform, Signs Energy PoC With Vattenfall - March 30, 2018
- Electrify.Asia and Streamr Team Up to Give Users Data Power - March 30, 2018
- Delphy Rebrand Ahead of Predictive Markets App Launch - March 29, 2018
- Tradewind Launches Gold Platform Secured by Royal Canadian Mint - March 28, 2018
- PwC France & Francophone Africa Collaborate to Advance Regional Blockchain Adoption - March 28, 2018
- Blockchain-Based Container Shipping Platform 300cubits to Embark on Token Sale - March 27, 2018
- Polyswarm Raises $26M for Decentralized Anti-Malware Platform - March 27, 2018
- Monopoly’s Crypto Rival, Worldopoly Gets Set for Public Presale - March 26, 2018
- Polymath Taps Crowd Machine to Power Regulatory Compliant Security Tokens - March 26, 2018
- Toronto Stock Exchange Operator TMX and Paycase Launch Crypto Broker Desk - March 26, 2018
- PeerStream Hooks Lon Wong’s ProximaX as First Client - March 26, 2018
- Lloyds Register Foundation Funds Maritime Blockchain Labs Project with BLOC - March 23, 2018
- FT Slams Saga’s New Regulatory-Friendly, Non-Anonymous Crypto - March 23, 2018
- BitRewards Partners With Influencer Marketing Platform AdHive - March 23, 2018
- Making Giving Transparent: Charity Startup Giftcoin Opens Public Sale - March 22, 2018
- Wikipedia Rival Everipedia Sets June Airdrop Date - March 22, 2018
- Kik’s Kin Token Now Powered by Stellar and Ethereum in Parallel for Faster Transactions - March 22, 2018
- Yoo-Mi PHA Uses Tokens as Incentives for Its AI-Powered Wellness Platform - March 21, 2018
- Kyber Launches Public Crypto-Exchange in Beta - March 21, 2018
- New Global Industry Body to Draft Crypto Code of Conduct - March 21, 2018
- News From Crypto Island: Now Malta’s Lawyers are Tokenizing Themselves - March 21, 2018
- UK’s Energi Mine Platform Begins Energy Saving Trials With EMA Members Including Network Rail - March 20, 2018
- Hedera Plans Speedier, Safer, More Democratic Blockchain Alternative: Hashgraph - March 20, 2018
- Academy Blockchain Fuels Expansion Plans With Major Ed-Tech Acquisition - March 19, 2018