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EnvisionX Launches ICO for Transparent, Programmatic Advertising Platform

Digital advertising company EnvisionX on Tuesday launched an initial coin offering (ICO) to develop its EXCHAIN advertising platform, which promises a blockchain-based, transparent, programmatic...

DashBid Launches Non-US Tokensale for PreVUE Advertising Model

New Jersey-based DashBid, the developer of proprietary Blockchain advertising platform PreVUE, launched a non-US token sale on Friday for its platform, which gives viewers ownership...

400 Percent Growth in Decentralized Marketing Technology Projects: Report

Released on Tuesday, a report detailing the blockchain marketing technology landscape highlights a growth rate of 400 percent in initiatives over the past six...

IVEP Announces Whitelist for Interactive Video Advertising Protocol

Non-profit Interactive Video and Experience Protocol Association (IVEP) announced Monday, Feb 5, the opening of whitelist registration for its upcoming dubtokens presale, running through to...

Blockchain in OTT Video Advertising: IAB Whitepaper

Released on Thursday, a new whitepaper by the Interactive Advertising Bureau (IAB) claims to uncover strong use cases for blockchain technology in digital video...

EnvisionX to Bring Blockchain to Programmatic Advertising

EnvisionX, an independent advertising technology company and provider of programmatic advertising solutions, has today announced the launch of BitCasts,  a programmatic platform solution, integrated...

Comcast’s Advanced Advertising Group And Participants Announce Blockchain-based Technology Platform

Comcast’s Advanced Advertising Group, a division of Comcast Cable that combines the capabilities of Strata, FreeWheel, and Visible World, today announced an initiative to develop a new,...

Nasdaq Releases NYIAX – A Blockchain-Enabled, Cloud-Based Media Trading Platform

Nasdaq has entered the advertising space with the world’s first guaranteed advertising contract exchange – NYIAX (New York Interactive Advertising Exchange) announced today. The new...

ConsenSys Cuts Blockchain Deal with adChain For Digital Advertising

Adchain, an Ethereum-based blockchain technology tailored for the online advertising industry, has partnered with ConsenSys, a blockchain venture studio building decentralized applications focused on...

Advertising Industry Starts Looking at Blockchain at ad:tech event in NYC

Thought leaders from both the Blockchain and advertising scenes came together in New York City last week at the ad:tech conference to discuss the...