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Thursday, August 24, 2017
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EnvisionX to Bring Blockchain to Programmatic Advertising

EnvisionX, an independent advertising technology company and provider of programmatic advertising solutions, has today announced the launch of BitCasts,  a programmatic platform solution, integrated...

Comcast’s Advanced Advertising Group And Participants Announce Blockchain-based Technology Platform

Comcast’s Advanced Advertising Group, a division of Comcast Cable that combines the capabilities of Strata, FreeWheel, and Visible World, today announced an initiative to develop a new,...

Nasdaq Releases NYIAX – A Blockchain-Enabled, Cloud-Based Media Trading Platform

Nasdaq has entered the advertising space with the world’s first guaranteed advertising contract exchange – NYIAX (New York Interactive Advertising Exchange) announced today. The new...

ConsenSys Cuts Blockchain Deal with adChain For Digital Advertising

Adchain, an Ethereum-based blockchain technology tailored for the online advertising industry, has partnered with ConsenSys, a blockchain venture studio building decentralized applications focused on...

Advertising Industry Starts Looking at Blockchain at ad:tech event in NYC

Thought leaders from both the Blockchain and advertising scenes came together in New York City last week at the ad:tech conference to discuss the...