Blockchain Meets Multi Level Marketing (MLM) – Global Future City Holding Goes Public

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Global Future City Holding announced that it will begin a public offering of securities for sale within California on November 4, 2015, following New York’s formal approval on October 6, 2015, and the effectiveness of Company’s Post-Effective Amendment to the S-1 with the Securities and Exchange Commission as of October 19, 2015.

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What’s interesting in terms of the blockchain community is the business model that one of their subsidiaries’ operations have commenced. GX-Life Global is a multi-level marketing company offering a diverse line of products presently in the following categories: beauty, energy, nutrition, and tea, as well as the sale of all-inclusive travel packages, plastic surgery medical tourism packages and discounted fine art.

Membership in GX-Life Global’s multi-level marketing program incorporates status and reward point features which can be redeemed in cash or digital securities built on blockchain technology (similar to the Bitcoin platform) known as “G-Coins” or can be used to purchase products offered by GX-Life Global.

GX-Life Global say they are in the process of developing a robust, scalable platform to support multi-level marketing (“MLM”) opportunities throughout the world. This platform, coupled with its complement of over 25 consumer products, will initially be marketed through the multi-level marketing platform. GX-Life Global has acquired a sizeable block of “G-Coins” from Great Coin, Inc. (“Great Coin”), a Nevada corporation, which is in the process of developing the G-Coins which are an open source digital security that functions as a store of value and a medium of exchange. These coins are being registered by Great Coin with the Securities and Exchange Commission. GX-Life Global plans to deploy the G-Coins it acquires from Great Coin by distributing them to members of their MLM program community as loyalty points for the members’ participation in the MLM program. Members of GX-Life Global will be able to redeem their status points, reward points, and status reward points for G-Coin at 100% of their points’ dollar value. Each member of the MLM program will be issued a GX-Life Global-branded debit card that holds both redeemed cash and G-Coins. Additionally, holders of G-Coin will be able to use their G-Coins to purchase products offered by GX-Life Global.

Ning Liu, CEO and President of FTCY stated,

“We are extremely pleased with the progress of the business development of our wholly-owned subsidiary, GX-Life Global, and the intriguing prospect of utilizing digital securities to facilitate its multi-level marketing program. We believe strongly that block chain technology is the future of the investment and finance world and are excited to integrate such cutting-edge technology into our business plans.”

The Company has also recently re-launched its corporate website at www.gf.city and encourages all investors and shareholders to visit the website to stay up to date on the Company’s developments.

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About Richard Kastelein

Founder and publisher of industry publication Blockchain News (EST 2015), a partner at ICO services collective Token.Agency ($750m+ and 90+ ICOs and STOs), director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of some two dozen Blockchain startups and has written over 1500 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat. Irish Tech News put him in the top 10 Token Architects in Europe.

Kastelein has an Ad Honorem - Honorary Ph.D. and is Chair Professor of Blockchain at China's first Blockchain University in Nanchang at the Jiangxi Ahead Institute of Software and Technology. In 2018 he was invited to and attended University of Oxford's Saïd Business School for Business Automation 4.0 programme.  Over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the European Commission's SME Instrument programme as a startup assessor and as a startup judge for the UK government's Innovate UK division.

Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London (5x), Manchester, Minsk, Nairobi, Nanchang, Prague, San Mateo, San Francisco, Santa Clara (2x), Shanghai, Singapore (3x), Tel Aviv, Utrecht, Venice, Visakhapatnam, Zwolle and Zurich.

He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com, and his work and ideas have been translated into Dutch, Greek, Polish, German and French. A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world. In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, 'The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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