EnvisionX to Bring Blockchain to Programmatic Advertising

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EnvisionX, an independent advertising technology company and provider of programmatic advertising solutions, has today announced the launch of BitCasts,  a programmatic platform solution, integrated with Blockchain technology.  

By introducing a Blockchain element into its existing advertising technology, EnvisionX will advance global programmatic advertising to the next level and also add an extra layer of security to the platforms to help combat issues facing the industry.

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BitCasts will address major worldwide buyer problems, such as currency, which is usually in US dollars. By adding cryptocurrency capabilities with Blockchain, buyers can purchase media in local currency without exchange rate complications. In addition BitCasts will also tackle the issue of long payment turnaround to publishers, and transparency issues will also be addressed, by allowing users to see exactly how much money is spent when a campaign is delivered and on which publisher. In turn the publisher will be able see precisely how much the buyer has paid, enabling real transparency along the chain whilst also combating fraudulent activity.

EnvisionX currently offers two products which will be further enhanced with the new technology. AdTrades is a versatile and dynamic advertising marketplace that is available for immediate trade between any programmatically enabled buyer or seller, giving buyers access to multiple supply-side platforms (SSPs) and their verified advertising inventory or media. AdCasts is a “ready-to-go” robust SaaS platform which makes it easy for advertisers to get programmatically set-up without having to build a demand-side platform (DSP)  themselves.

Zheng Zhang, CEO and Founder of EnvisionX says “We are radicalising the digital advertising space by leveraging the power of Blockchain technology with progressive programmatic advertising. There are a few pioneers in advertising who have built a basic cryptocurrency based ad network. However, by combining our existing advanced programmatic ecosystem  with Blockchain technology, Bitcasts is set to really bring online advertising to the next stage and help us to continue working for the greater good of the industry as a whole.”

BitCasts will beta launch in September/October 2017, with the full version being available to customers by 2018. If you would like more information on EnvisionX and its programmatic solutions, please visit – http://www.envisionx.co/. To sign up to the newsletter about BitCasts, please visit http://www.bitcasts.co.

About Richard Kastelein

Founder and publisher of industry publication Blockchain News (EST
2015), a partner at ICO services collective Token.Agency
($750m+ and 90+ ICOs and STOs), director of education company
Blockchain Partners
(Oracle Partner) and ICO event organiser
at leading industry event CryptoFinancing (Europe's first ICO event now
branded Tokenomicon)
– Vancouver native Richard Kastelein is an award-winning publisher,
innovation executive and entrepreneur. He sits on the advisory boards
of some two dozen Blockchain startups and has written over 1500
articles on Blockchain technology and startups at Blockchain News and
has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat.  Irish Tech News put him in the top
10 Token Architects in Europe.

Kastelein has an Ad Honorem - Honorary Ph.D. and is Chair Professor of
Blockchain
at China's first Blockchain University in Nanchang
at the Jiangxi Ahead Institute of Software and Technology. In 2018 he
was invited to and attended University of Oxford's Saïd Business School
for Business Automation 4.0 programme. Chevalier (Knight) - Ordre des
Arts et des Technologies at Crypto Chain University and an Advisory
Board Member of International Decentralized Association Of
Cryptocurrency And Blockchain (IDABC) as well as Advisory Board Member
at U.S. Blockchain Association. Over a half a decade experience judging
and rewarding some 1000+ innovation projects as an EU expert for the
European Commission's SME Instrument programme as a startup assessor
and as a startup judge for the UK government's Innovate UK division.

Kastelein has spoken (keynotes & panels) on Blockchain
technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels,
Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki,
London (5x), Manchester, Minsk, Nairobi, Nanchang, San Mateo, San
Francisco, Santa Clara (2x), Shanghai, Singapore (3x), Tel
Aviv,  Utrecht, Venice,  Visakhapatnam, Zwolle and
Zurich.  His network is global and extensive.

He is a Canadian (Dutch/Irish/English/Métis) whose writing career has
ranged from the Canadian Native Press (Arctic) to the Caribbean
& Europe. He's written occasionally for Harvard Business
Review, Wired, Venturebeat, The Guardian and Virgin.com, and his work
and ideas have been translated into Dutch, Greek, Polish, German and
French. A journalist by trade, an entrepreneur and adventurer at heart,
Kastelein's professional career has ranged from political publishing to
TV technology, boatbuilding to judging startups, skippering yachts to
marketing and more as he's travelled for nearly 30 years as a Canadian
expatriate living around the world. In his 20s, he sailed around the
world on small yachts and wrote a series of travel articles called,
"The Hitchhiker's Guide to the Seas' travelling by hitching rides on
yachts (1989) in major travel and yachting publications. He currently
lives in Groningen, Netherlands where he's raising three teenage
daughters with his wife and sailing partner, Wieke Beenen.

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