OriginTrail – Winner of Walmart 2017 Food Safety Innovation Award Announces Presale

Live use cases in China - Token sale coming next month

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Blockchain Expo North America 2019

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OriginTrail a decentralized supply chain protocol is the winner of Walmart’s Food Safety Collaboration Center’s for the year 2017 – with its pilot project for Yimishiji, one of China’s largest online food stores.

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The project builds on an existing use case which is enhancing traceability in European food supply chains since 2014. The new Blockchain solution enables even more credibility in the data provided.

Global supply chain data is increasingly fragmented and mostly works just on the “one step up, one step down” principle. On the other hand, current decentralized solutions are of limited use for supply chain use cases due to poor scalability and cost inefficiency. OriginTrail developed a unique protocol enabling IT providers in the supply chain industry quick implementation of Blockchain-supported data sharing in multi-organizational environments. It helps build transparency and integrity of data by performing consensus checks and safely storing fingerprints of data on immutable Blockchain ledgers.

“We are proud that our innovative, Blockchain-based traceability solution was recognized by Walmart, where they share our vision for transparent supply chains as a precondition for food safety. OriginTrail helps to ensure a safe choice for consumers and at the same time, protects brands” said Tomaz Levak, co-founder and CEO of OriginTrail.

The Slovenian-Serbian team recently opened an office in Shanghai to focus on implementation of Blockchain use cases in one of the world’s largest markets.

“Besides Yimishiji which is now in the Walmart’s Innovation Pipeline, we are currently implementing three other use cases in China, all focused on food supply chains, that will help producers verify the provenance, authenticity, and journey of their quality products” explained Ziga Drev, co-founder and COO who is managing operations in Shanghai, China.

“We recognized the opportunity in the Chinese market, where tech-savvy urban consumers are more concerned where their food comes from due to some recent food safety scandals.”

The initial version of OriginTrail is currently in use in the food industry, with the upcoming open source version being applicable to any product supply chain. This standard protocol will help improve efficiency and increase trust in supply chains on a global scale.

OriginTrail’s Blockchain solution was used in three pilot project with European food producers since 2016. There are already more than 1,200 farms included and tracked with the system. The project’s roadmap envisions an open call for more use cases in 2018 and the launch of the OriginTrail Decentralized Network – a peer-to-peer network that will enable further development of decentralized apps for inventory management, supply chain optimization, compliance, certifications, and much more. The protocol is supporting GS1 global standards for data exchange and can include Internet-of-Things data.

The team is planning a Token Generating Event next month, which will kickstart the next stage of the development. Token pre-sale will start on December 1st. Whitelisting for the access to pre-sale will be exclusively offered to the community, so follow the project’s website and other channels for more information coming soon.

The White Paper is available on the website: https://origintrail.io/token-sale/


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About Richard Kastelein

Founder and publisher of industry publication Blockchain News (EST 2015), a partner at ICO services collective Token.Agency ($750m+ and 90+ ICOs and STOs), director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of some two dozen Blockchain startups and has written over 1500 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat. Irish Tech News put him in the top 10 Token Architects in Europe.

Kastelein has an Ad Honorem - Honorary Ph.D. and is Chair Professor of Blockchain at China's first Blockchain University in Nanchang at the Jiangxi Ahead Institute of Software and Technology. In 2018 he was invited to and attended University of Oxford's Saïd Business School for Business Automation 4.0 programme.  Over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the European Commission's SME Instrument programme as a startup assessor and as a startup judge for the UK government's Innovate UK division.

Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London (5x), Manchester, Minsk, Nairobi, Nanchang, Prague, San Mateo, San Francisco, Santa Clara (2x), Shanghai, Singapore (3x), Tel Aviv, Utrecht, Venice, Visakhapatnam, Zwolle and Zurich.

He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com, and his work and ideas have been translated into Dutch, Greek, Polish, German and French. A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world. In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, 'The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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