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VeganNation Add Brazilian Football Superstar Cafu to It’s Advisory Board

VeganNation, creators of a popular tokenized vegan ecosystem that uses the cryptocurrency VeganCoin has added three-time World Cup finalist and two-time champion, Brazilian football star – Cafu to its advisory board. He rose from poverty growing up in the Jardim Irene favela of São Paulo to go on to represent Brazil with 142 appearances for the national team. He is the most internationally capped Brazilian player of all time.

“Education is the first step towards change and I fully support VeganNation on this matter,” says Cafu.

“What’s happening in the Amazon is a huge concern, not only for us Brazilians but to anyone who cares about planet Earth. We should all care about our planet, and that’s why education is such an important step. Once we all agree on the importance of caring about how we treat our planet, we’ll start seeing real change.” 

The company’s new addition aims to strengthen VeganNation’s environmental efforts for sustainability and conserving the Amazon. 

“Brazil’s passion for football is well known around the world, and we believe that channeling that same energy on environmental efforts could make a huge impact,” says Isaac Thomas, CEO and Co-Founder of VeganNation.

“We’re really looking forward to working together with such an important figure in Brazilian football history such as Cafu, and having the support of the four biggest football teams in Brazil is an amazing opportunity for us to spread the word on sustainability and vegan lifestyle.”

The announcement follows the “Shalom Game” at Haifa’s Sammy Ofer Stadium on Tuesday, where Cafu and other ex-Brazilian stars played together against former Israeli professionals to promote coexistence between the two countries.

Brazilian football legend Cafu will support VeganNation’s efforts to save the Amazon rainforest and help spread awareness about sustainable activities by launching education programs aimed at educating fans on topics such as plastic utilization, recycling, food choices and more. Cafu has played more international matches for Brazil than any other player in the country’s history. Over a period of 16 years, he played in a record 142 games and three World Cup Finals – winning in 1994 and 2002. 

The company has recently secured a 10-year lease to preserve 15,000 acres of the Amazon rainforest. As part of the deal, the land will be open to preservation groups and activists, while ensuring no one, including the government, can cut down trees, exploit the land, or kill any animals. 

Here’s a quick rundown on the VeganCoin project.


  • Total Tokens Planned: 1 billion
  • Underlying Blockchain: Ethereum
  • Soft/Hard Caps: $10m/$60m
  • Token Symbol: VCN (but should totally be VGN!)
  • Website:
  • Telegram:
  • Twitter: @Vegan_Coin
  • Whitepaper: VeganNation Greenpaper

VeganNation is implementing change with the creation of the first-ever fully vegan economy, equipped with its own traceable digital currency and a social marketplace that includes vegan products and food-sharing marketplace. The platform uses blockchain technology to ensure a transparent supply chain and provide a designated coin that serves the community members’ transactional needs with the VeganNation digital wallet. 

Richard Kastelein
In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, 'The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, the Netherlands where he has set down his anchor to raise a family and write. Founder and publisher of industry publication Blockchain News (EST 2015) and director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He has written over 2500 articles on Blockchain technology and startups at Blockchain News and has also published in Harvard Business Review, Venturebeat, Wired, The Guardian and a number of other publications. Kastelein has an Honorary Ph.D. and is Chair Professor of Blockchain at China's first blockchain University in Nanchang at the Jiangxi Ahead Institute software and Technology. He has over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the European Commission's SME Instrument programme as a startup assessor and as a startup judge for the UK government's Innovate UK division. Kastelein has spoken (keynotes & panels) on Blockchain technology at over 50 events in 30+ cities.
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