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Facebook Updates Policy To Allow Vetted Crypto Businesses to Advertise, ICOs...

Facebook announced on Tuesday an update to the policy instituted in January that prohibited ads promoting financial products and services frequently associated with misleading...

AdLedger, IBM & Salon Are Building a Better Digital Advertising Blockchain

AdLedger announced last week a new partnership with IBM and Salon Media to develop a proof of concept blockchain designed to improve transparency and...

EnvisionX Launches ICO for Transparent, Programmatic Advertising Platform

Digital advertising company EnvisionX on Tuesday launched an initial coin offering (ICO) to develop its EXCHAIN advertising platform, which promises a blockchain-based, transparent, programmatic...

DashBid Launches Non-US Tokensale for PreVUE Advertising Model

New Jersey-based DashBid, the developer of proprietary Blockchain advertising platform PreVUE, launched a non-US token sale on Friday for its platform, which gives viewers ownership...

400 Percent Growth in Decentralized Marketing Technology Projects: Report

Released on Tuesday, a report detailing the blockchain marketing technology landscape highlights a growth rate of 400 percent in initiatives over the past six...

IVEP Announces Whitelist for Interactive Video Advertising Protocol

Non-profit Interactive Video and Experience Protocol Association (IVEP) announced Monday, Feb 5, the opening of whitelist registration for its upcoming dubtokens presale, running through to...

Blockchain in OTT Video Advertising: IAB Whitepaper

Released on Thursday, a new whitepaper by the Interactive Advertising Bureau (IAB) claims to uncover strong use cases for blockchain technology in digital video...

EnvisionX to Bring Blockchain to Programmatic Advertising

EnvisionX, an independent advertising technology company and provider of programmatic advertising solutions, has today announced the launch of BitCasts,  a programmatic platform solution, integrated...

Comcast’s Advanced Advertising Group And Participants Announce Blockchain-based Technology Platform

Comcast’s Advanced Advertising Group, a division of Comcast Cable that combines the capabilities of Strata, FreeWheel, and Visible World, today announced an initiative to develop a new,...

Nasdaq Releases NYIAX – A Blockchain-Enabled, Cloud-Based Media Trading Platform

Nasdaq has entered the advertising space with the world’s first guaranteed advertising contract exchange – NYIAX (New York Interactive Advertising Exchange) announced today. The new...