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IAB Tech Lab Lifts Veil on Digital Advertising Potential

A pilot program is underway to get beyond the hype of Blockchain applications in digital advertising and demonstrate the value of the technology. According to...

EnvisionX Launches ICO for Transparent, Programmatic Advertising Platform

Digital advertising company EnvisionX on Tuesday launched an initial coin offering (ICO) to develop its EXCHAIN advertising platform, which promises a blockchain-based, transparent, programmatic...