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Thursday, July 18, 2019
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Blockchain in OTT Video Advertising: IAB Whitepaper

Released on Thursday, a new whitepaper by the Interactive Advertising Bureau (IAB) claims to uncover strong use cases for blockchain technology in digital video...

Kochava Introduces Blockchain-Based Digital Advertising Platform

Kochava, the leading mobile attribution and marketing analytics platform, has announced XCHNG, an open and unified Blockchain framework for the digital advertising ecosystem. The...