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Blockchain in OTT Video Advertising: IAB Whitepaper

Released on Thursday, a new whitepaper by the Interactive Advertising Bureau (IAB) claims to uncover strong use cases for blockchain technology in digital video...

MetaX and DMA Join Forces to Launch adChain: a Blockchain Solution...

MetaX and the DMA (Data & Marketing Association) have announced their collaboration to introduce adChain, the first Blockchain-based solution for the digital advertising industry. Built by MetaX,...

MetaX and ConsenSys Announce adToken Sale June 26, 2017

MetaX is a Blockchain technology company driving development and adoption of open platforms for digital advertising. MetaX and ConsenSys have jointly created adChain, a...