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Blockchain in OTT Video Advertising: IAB Whitepaper

Released on Thursday, a new whitepaper by the Interactive Advertising Bureau (IAB) claims to uncover strong use cases for blockchain technology in digital video...

Nasdaq Releases NYIAX – A Blockchain-Enabled, Cloud-Based Media Trading Platform

Nasdaq has entered the advertising space with the world’s first guaranteed advertising contract exchange – NYIAX (New York Interactive Advertising Exchange) announced today. The new...