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Outbound processes are used to make "calls to customers," which are typically sales calls or "telemarketing / telesales" activities. The Outbound process is the polar opposite of the inbound process. Agents make outbound calls for sales of services/products and market research during this process. This form of call centre will help you build strong client relationships and grow your organisation. The outbound procedure includes the following steps: Customer Surveys for Lead Generation Services for Telemarketing Scheduling Appointments Outbound processes frequently make a bigger number of decisions than they receive. Their main focus is on communicating with current and potential clients, closing deals, and advertising the company.