Thursday, October 21, 2021
Tags IAB

Tag: IAB

AdLedger, IBM & Salon Are Building a Better Digital Advertising Blockchain

AdLedger announced last week a new partnership with IBM and Salon Media to develop a proof of concept blockchain designed to improve transparency and...

Blockchain in OTT Video Advertising: IAB Whitepaper

Released on Thursday, a new whitepaper by the Interactive Advertising Bureau (IAB) claims to uncover strong use cases for blockchain technology in digital video...

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