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Home News Swedish Sports Brand Puts Same-Sex Marriage on the Blockchain

Swedish Sports Brand Puts Same-Sex Marriage on the Blockchain


In a strike for equality and freedom, in a world where same sex marriages are forbidden in most countries, Swedish sports fashion label Björn Borg has unveiled Marriage Unblocked – a digital platform where same-sex couples can exchange vows and get married on the blockchain

“We believe that sport is love and love is equal. The first basic right is to love whomever you want,” said Jonas Lindberg Nyvang, Marketing Director at Björn Borg, in a press release. “With our new platform Marriage Unblocked, we can decentralize power and open up marriages for everyone wanting to get married.

Although not legally recognized, the platform enables anyone to go down the aisle digitally, store their vows forever and get a certificate of their digital marriage. The system allows couples to do so either anonymously or proudly in public.

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The first couple to get married on Marriage Unblocked is Sybille and Alexandra from Switzerland, a country where same-sex marriages are not recognized by law.

“We can now call each other wife and wife. This feels absolutely fantastic,” Sybille and Alexandra said in the statement. “Our blockchain marriage won’t give us any equal and legal rights yet, but feeling more accepted is a big step forward. We thoroughly hope marriage unblocked helps push societies to recognize a basic human right – marriage equality.”

The Marriage Unblocked digital platform is built by Superblocks, the WordPress for Blockchain platform, developed by Swedish coder Thomas Backlund. “Blockchain is not just a technological revolution, it is primarily a socioeconomic revolution,” Backlund said in the statement. “Through its permissionless nature, blockchain can provide new perspectives and solutions to many of the new challenges that societies face today. Marriage Unblocked is a great example of how we can use technology to question how marriage is controlled.”

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