Richard Teng, the CEO of Binance, has provided a guide that can help crypto traders wade through the now turbulent digital asset market. In one of his posts on X (previously Twitter), Teng shared three fundamental principles that each investor should embrace for long-term success in crypto. 

The comments come at a time when the uncertainty looms in the crypto market, partly due to the geopolitical tensions in the Middle East. In fact, the total crypto market capitalization has declined by 0.72% to 3.24 trillion over the last 24 hours. Teng’s three-part strategy seeks to ensure that crypto investors remain grounded and disciplined despite the volatility in the crypto market. 

Three Golden Rules in the Crypto Space; Richard Teng

According to Richard Teng’s post on X, crypto traders must abide by three golden rules. These golden rules include: 

Things to do in crypto space:

1️⃣ Set the rules
2️⃣ Refine the strategy
3️⃣ Keep emotions out of decision-making

— Richard Teng (@_RichardTeng) June 17, 2025

1. Set the Rules

The first rule on Teng’s three-part strategy is setting the rules. Before entering the market, every crypto investor must lay down strict individual rules. Important aspects that should be covered by these rules include risk tolerance, profit-taking levels and stop loss levels for loss minimization. With such a model investors can make logical decisions rather than reacting to market fluctuations instantly. 

Lack of clear rules makes many traders act on the impulse of greed or fear and, therefore, end up either buying or selling without a plan. This usually leads to huge losses rather than profits. By outlining certain rules before entering the market, traders can be more consistent and rational even in stressful situations. 

2. Refine the Strategy

The second rule in the list shared by Binance CEO is refining the strategy. Often, the cryptocurrency market fluctuates very fast, and what strategies that investors can use today might not be viable tomorrow. Because of this, investors should closely observe changing trends in the industry and update their trading strategies regularly to keep abreast with trends in the market. 

For instance, exchange-driven changes like the delisting of certain trading pairs can affect users’ portfolios. Although platforms such as Binance usually offer notice before such changes, traders that fail to pay attention to such updates may lose their funds. Therefore, traders should make strategic adjustments to avoid setbacks. 

3. Keep Emotions out of Decision-making

The last strategy by Teng is to keep emotions out of decision-making, which is a major rule of the thumb in investing. Digital asset market is characterized by sharp price fluctuations that can lead to  panic buying or fear-driven selling. However, Teng advised traders to avoid such acts, particularly those motivated by the fear of missing out (FOMO). 

Crypto traders must also avoid the temptation of making rushed investment decisions. Rather, they should abide by pre-set rules and refined strategies. The cautionary message echoes similar concerns in the market that emotional reactions often lead to irrational decision-making. 

Crypto Market Faces Volatility 

Although the CEO of Binance did not go into detail about why he decided to share the tips, it is apparent that he is eager to teach and educate the crypto community. This implies Teng’s strong initiative to enforce investor protection. 

Furthermore, the tips by Teng aim to protect traders against the prevailing volatility. Data by Coingecko shows that Bitcoin (BTC) has dropped by 3.8% to $103,676. 

As the cryptocurrency market evolves, the three golden rules by Richard Teng represent fundamental strategies for anyone looking to achieve sustainable success in cryptocurrency trading.