Metaplanet Inc., often described as Japan’s “MicroStrategy,” has confirmed the acquisition of Bitcoin.jp, one of the country’s most recognizable Bitcoin-related domains. The Tokyo-listed Bitcoin treasury company revealed that the domain, held privately for more than a decade, has now changed hands directly, without intermediaries.
In another announcement, Metaplanet unveiled a new U.S-based subsidiary called Metaplanet Income Corp. The subsidiary will expand the company’s Bitcoin income generation business and strengthen its cash flow base to support large-scale Bitcoin acquisitions and strategic projects in both domestic and international markets.
Metaplanet Secures Bitcoin.jp Domain
Metaplanet confirmed the purchase of the Bitcoin.jp domain earlier today. This purchase is a landmark move by the firm in its quest to become the leader in the adoption of Bitcoin in Japan.
*Notice Regarding Strategic Acquisition of the Domain https://t.co/2hWVBNYnYF* pic.twitter.com/zYYOp92TWb
— Metaplanet Inc. (@Metaplanet_JP) September 17, 2025
Plans for the domain include launching Bitcoin Magazine Japan, preparing for the Bitcoin Japan Conference in 2027, and developing other services aimed at investors, businesses, and retail users. Executives also want to add advertising, affiliate programs, and commercial activities to drive revenue and engagement.
As per the official announcement, the purchase was made directly from the owner of the domain without intermediaries or middlemen. The owner has been in possession of the domain for over 10 years, before Metaplanet finally decided to acquire it. Nonetheless, the fees for the purchase have not been disclosed yet.
From an accounting perspective, Bitcoin.jp will be listed as an intangible fixed asset. It will be amortized according to normal rules, which means it won’t immediately shift earnings for 2025. Still, company officials believe the domain will grow into a steady revenue generator that strengthens both visibility and influence in Japan. The new domain gives the firm a platform with credibility, and the timing aligns with its push to establish long-term dominance in Asia’s Bitcoin market.
New Expansion Efforts Through ‘Metaplanet Income Corp’
Earlier today, Metaplanet also confirmed the launch of a new subsidiary – Metaplanet Income Corp, in the United States. The new arm will drive Metaplanet’s Bitcoin Income Generation Business, which has already become a major source of profits.
Simon Gerovich, the President of Metaplanet, described the expansion as a significant milestone, terming it as an “engine of growth” that “generates consistent revenue and net income.”
Metaplanet has established Metaplanet Income Corp. in the U.S. to further expand our Bitcoin Income Generation Business. This business has become our engine of growth, generating consistent revenue and net income. We are cash flow positive, producing significant internal cash… https://t.co/WvWkK5ZWzv
— Simon Gerovich (@gerovich) September 17, 2025
The new subsidiary reflects Metaplanet’s vision to expand beyond Japan. It will provide the firm with a more robust cash flow. It will also ensure the company has a more solid base for its Bitcoin treasury operations.
Metaplanet Holds 20,136 BTC, Raises $1.4B to Buy More
According to data by Bitcoin Treasuries Net, Metaplanet currently holds a total of 20,136 Bitcoin purchased for $2.34 billion. This places the firm as the sixth-largest BTC holder in the world. Only Strategy, MARA holdings, XXI, Bitcoin Standard Treasury Company and Bullish hold more.
Furthermore, the firm has been accelerating its push to purchase 21,000 BTC by 2026. That push has gained further momentum with the firm announcing the raise of $1.4 billion for more BTC purchases. The round included backing from sovereign wealth funds, an indicator that major institutions are aligning with Metaplanet’s Bitcoin-first approach.
Metaplanet’s new funding will be directed toward additional purchases and broader growth plans. The company is moving quickly, and each step tightens its role as a leader in corporate Bitcoin adoption.



[…] Bitcoin consolidates, institutional signals may drive the next move. Metaplanet’s strategy now carries the backing of the world’s largest sovereign wealth fund. That support could shape […]