Strategy, formerly known as MicroStrategy, has doubled down on its Bitcoin bet with another weekly purchase. Despite weakness in both BTC and the company’s stock, co-founder Michael Saylor insists that the accumulation strategy will continue, sending a clear message to investors: “Always Be Stacking.”
Strategy Adds 196 BTC for $22 Million
The company revealed in a press release that it acquired 196 BTC for $22.1 million at an average price of $113,048 per coin.
This increases Strategy total holdings to 640,031 BTC or $47.35 billion at a cost of 73,983. The relocation emphasizes a long-term outlook of the company, despite the unstable situation in the market.
Strategy sold MSTR, STRF, and STRD shares to fund this purchase. The stock sales generated $116.4 million, $11.3 million, and $400,000, respectively. However, the firm only allocated $22 million of these proceeds toward buying Bitcoin. This indicates that Strategy is carefully managing liquidity while still maintaining its aggressive Bitcoin accumulation plan.
Michael Saylor hinted at the purchase in his regular Sunday X post, sharing the phrase, “Always ₿e Stacking.” His message reinforced the company’s commitment to building its Bitcoin reserves, regardless of short-term market fluctuations. The purchase also marks Strategy’s ninth straight week of buying, showing consistency even as critics question the use of stock sales for BTC accumulation.
Always ₿e Stacking pic.twitter.com/XMT5rA0DYL
— Michael Saylor (@saylor) September 28, 2025
MSTR Stock Struggles Amid Bitcoin’s Decline
Strategy’s Bitcoin focus has taken a toll on its stock performance. MSTR shares have pared nearly all their year-to-date gains, standing at just 3% after once climbing as high as $455 earlier this year. The stock recently dipped below $300 when Bitcoin slid to $108,000, but has since bounced, closing last week near $309.
According to TradingView information, MSTR currently trades at approximately $314, which was slightly recovered after Bitcoin recovered above $112,000. However, investors are still split. Others consider the stock to be over-exposed to the volatility of Bitcoin, yet others feel that Strategy has a bold strategy that sets it up to reap excessive returns in the event of a BTC rally.
The recent takeover highlights how the company has not been willing to slow down despite the increased criticism. The approach to strategy, anchored by the belief held by Saylor, is an indication that it believes that Bitcoin is not merely an asset but forms the basis of its corporate strategy in the long term. It will be determined whether the market will recognize such persistence, but in the meantime, Strategy keeps piling, week after week.
