The SUI token is under pressure despite Coinbase announcing futures trading. While the listing could boost liquidity, traders remain cautious as a massive token unlock threatens to drag prices lower. Broader market weakness is adding to the bearish outlook.

Token Unlock Weighs on SUI Despite Coinbase Boost

On Tuesday, Sept. 30, SUI traded at $3.23, slipping 0.41% in 24 hours. Coinbase revealed plans to launch SUI futures on Oct. 20, a move that could improve liquidity and attract institutional traders. Normally, such a listing fuels optimism. But this time, investors were less interested and remained focused on supply risks.

Futures trading for $SUI is set to go live on October 20, 2025. pic.twitter.com/WR8I4hr9m2

— Coinbase Markets 🛡️ (@CoinbaseMarkets) September 29, 2025

The most important variable that will impact sentiment is the next unlock event. On October 1, 44.25 million SUI tokens, which are worth 142.7 million dollars, will be released. This is 0.44 percent of the total supply. The publication will be primarily for insiders, like the investors and contributors of the project. In the past, these groups have retailed off some of the unlocked holdings, which have created surpluses and price declines.

Any of the short-term momentum brought on by the futures listing of Coinbase may be overshadowed by the unlock, as pointed out by Bloomberg analysts. They observed that controlled access by Coinbase is good, though markets are extremely sensitive to supply shocks. Traders are more concerned in this instance with the possible selling pressure than with he future demand.

Broader Market Trends Compound Weakness

Besides the unlock, SUI is experiencing broader market conditions challenges. The token has depreciated by 4.47 over the last week, as the altcoin industry moves downwards. The risk appetite has waned, and the fear of inflation and macro-related uncertainty has pushed investors off speculative assets.

Even institutional interest in SUI has increased, which makes it more complex. Nasdaq-listed Mill City Ventures, recently renamed Sui Group, invested $450 million in SUI treasuries in July. While this reflects Wall Street’s growing role in altcoins, it also ties SUI’s performance to broader financial conditions. If inflation increases and the risk aversion increases, institutions tend to rebalance and expose tokens such as SUI.

Analysts at present indicate that the unlock of October will put the market to the test. In case the selling pressure is strong, the Coinbase futures listing might not be sufficient. SUI might not be able to regain bullish momentum until macro conditions improve.