Kalshi has secured major visibility boosts after landing back-to-back media deals with CNBC and CNN. These partnerships have pushed the regulated prediction platform further ahead of Polymarket, even as its rival prepares a major return to the U.S. market.

CNBC and CNN Strike High-Impact Deals With Kalshi

CNBC confirmed a new integration deal that will bring Kalshi’s real-time prediction data to its TV broadcasts and digital platforms starting in 2026. Shows like Squawk Box and Fast Money will display event-probability updates, supported by an on-air ticker and dedicated market pages on CNBC’s site. The network says the data will sharpen its ability to explain fast-moving events and market reactions.

CNN followed a day earlier with its own partnership, naming Kalshi its official prediction-market provider. CNN will feature Kalshi’s probabilities across election coverage, economic segments, and social media updates. Chief data analyst Harry Enten will lead the rollout on air. These agreements come shortly after Kalshi closed a $1 billion raise, pushing its valuation to $11 billion.

Moreover, Kalshi has expanded into tokenization. Every prediction contract now exists as a tradable token on Solana, allowing users to interact with them through standard crypto wallets. Trading activity has also surged. Kalshi hit $4.54 billion in volume for November, with weekly activity breaking the $1 billion mark. Still, the firm faces some criticism. Accusations of market manipulation surfaced recently, though the founder denied the claims.

Can Polymarket Regain the Lead as It Returns to the U.S.?

Polymarket aims to reclaim its earlier dominance as it prepares a regulated return to American users. The platform says waitlisted U.S. customers will soon access a new app approved by the CFTC. Its recent performance has been strong, too. The platform processed $3.76 billion in November, building on the record volumes posted in October.

Against all odds.

Polymarket’s U.S app is now being rolled out to those on the waitlist.

We’re launching with sports — followed by markets on everything. pic.twitter.com/WOoVMszrqc

— Polymarket (@Polymarket) December 3, 2025

Institutional players are also eyeing the sector. Galaxy Digital confirmed that it is in talks with both Kalshi and Polymarket to supply market liquidity. Mike Novogratz said early tests look promising and could scale quickly if user growth accelerates. Polymarket is pushing deeper into partnerships as well. In November, it teamed with PrizePicks to bring prediction tools to fantasy-sports users. The platform also plans to launch a token after securing approval to run an intermediated trading system in the U.S.

As the prediction-market battle heats up, Kalshi holds a clear visibility advantage. Yet Polymarket’s return could reshape the race as mainstream adoption grows and institutional support expands.