George McDonaugh discovered Bitcoin in early 2011 and immediately quit his 8-year career in advertising to follow the technology wherever it led. Consumed by the potential of Bitcoin, he became active in the emerging decentralised economy and started investing in the space. He co-founded one of London’s largest Blockchain meetups and joined KR1 as CEO in 2016.
KR1 was one of the first token investment companies in the world and currently supports innovative token-based projects within the blockchain space. Kr1 is also a publicly listed company quoted on London’s NEX exchange and is Europe's leading digital asset investment company supporting early-stage decentralised and open-source blockchain projects. Founded in 2016, KR1 has been a notable first investor in many key projects that will power the decentralised platforms and protocols that form the emerging Web3 infrastructure.