Tokenly and Malan Breton Partner with SohoMuse to Release Digital Token for the Fashion Industry

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Tokenly, a Blockchain and tokenization solutions company, is partnering with world-renowned fashion designer Malan Breton and the social networking site for creatives, SohoMuse.

The partnership will provide Malan Breton customers with limited edition digital tokens called “MALAN” that will be the keys to future Malan Breton exclusive experiences exclusively available via SohoMuse. While most may not instantly think of fashion when thinking of Blockchain, Tokenly is empowering a whole new customer experience with this unique token technology mashup.

Via the Malan Breton online store at SohoMuse, all Malan Breton orders will include a Malan Breton limited edition digital Blockchain collectible token, as well as an original design sketch. Like Malan Breton’s designs, these tokens are the first of their kind. They’re also rare, as a lifetime maximum of only 1,000 tokens are available for standalone purchase.

“We are thrilled to provide a portal where creatives could offer next level services and attributes to their customers,” noted SohoMuse Co-Founder, Consuelo Vanderbilt Costin. “SohoMuse was developed to enable and empower creative professionals to collaborate and expand their opportunities and are excited to see such partnerships allowing us to execute just that.”

“Coco Chanel once said, ‘In order to be irreplaceable one must always be different,’” says Adam Levine, CEO of Tokenly. “We’re thrilled to empower the launch of “MALAN” as the first ever mainstream token collectible in the fashion world. Working closely with world-class designer Malan Breton and the amazing team at SohoMuse, MALAN will start off useful for discounts, early access and special deals, with the potential to grow into much more.”

The MALAN token is built on the bitcoin Blockchain using the Counterparty protocol. It uses Tokenly’s Tokenpass technology, Blockchain and will provide token holders with exclusive experiences including priority purchasing for Malan Breton fashion week events and tickets all around the world, exclusive updates from Malan Breton, digital booklet access to “The Art of Dressing,” and exclusive access to a chat with Malan Breton.

The iconic design house Malan Breton continues to be on the bleeding edge of not only fashion, but also technology. As company namesake designer Malan Breton himself said of the launch of the MALAN digital token with Tokenly:

“As a design house we are constantly experimenting with new and exciting technology to sell and market our brand. We are most excited about this partnership and its broad reach on a global level.”

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About Richard Kastelein

Founder and publisher of industry publication Blockchain News (EST 2015), a partner at ICO services collective Token.Agency ($750m+ and 90+ ICOs and STOs), director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of some two dozen Blockchain startups and has written over 1500 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat. Irish Tech News put him in the top 10 Token Architects in Europe.

Kastelein has an Ad Honorem - Honorary Ph.D. and is Chair Professor of Blockchain at China's first Blockchain University in Nanchang at the Jiangxi Ahead Institute of Software and Technology. In 2018 he was invited to and attended University of Oxford's Saïd Business School for Business Automation 4.0 programme.  Over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the European Commission's SME Instrument programme as a startup assessor and as a startup judge for the UK government's Innovate UK division.

Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London (5x), Manchester, Minsk, Nairobi, Nanchang, Prague, San Mateo, San Francisco, Santa Clara (2x), Shanghai, Singapore (3x), Tel Aviv, Utrecht, Venice, Visakhapatnam, Zwolle and Zurich.

He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com, and his work and ideas have been translated into Dutch, Greek, Polish, German and French. A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world. In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, 'The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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