IBM to Track Fresh Shrimp on the Blockchain

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The IBM Food Trust ecosystem gained another member this week with the joining of the Sustainable Shrimp Partnership (SSP). The new deal with IBM will use blockchain technology and will provide traceability of SSP shrimp from farm to fork 

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“Food fraud is on the rise. With complex supply systems, and a global lack of transparency we are seeing too many examples of mislabeling and poor quality products entering the marketplace,” said Jose Antonio Camposano, Executive President of the National Chamber of Aquaculture of Ecuador. “It’s time we change that. Consumers have a right to know where their food is from and how it was produced. By using blockchain technology we can provide complete traceability on our products and our practices – for the first time consumers can have complete trust and assurance on what they are buying.”

As part of the Food Trust ecosystem, SSP’s members, which comprise responsible shrimp producers based in Ecuador, will enter data about how the shrimp is produced onto the blockchain. Ultimately, retailers around the world will be able to see this data and trace it in every stage so that they can ensure the quality of the shrimp they are selling to consumers. SSP plans to enable consumer access via an app, enabling individuals to view provenance data about the shrimp they buy.

Food Trust enables real-time, end-to-end and immutable traceability data of a food product to verify supply chain history; and can also provide verification of the shrimp’s SSP qualification– including confirmation it is zero antibiotic approved and certified to the Aquaculture Stewardship Council (ASC) Standard. Food Trust provides a secured platform to which data can be uploaded and shared, and can help verify the authenticity of product claims. The technology will be accessible to buyers, retailers, and consumers, and allow permissioned parties to have visibility into key product information.

“Our aim is to have SSP premium quality shrimp in supermarkets and on menus where the consumer can scan the QR code and find out which farm it is from, how it was farmed, and key indicators on its food safety and sustainability profile,” added Pamela Nath, SSP Director.“SSP shrimp is farmed to the highest social and environmental standards, and we want to ensure consumers have confidence in these commitments by providing complete accountability. We believe traceability is the future of responsible aquaculture, and we are keen to pave the way for others to follow.”

Blockchain technology has the potential to transform any industry, especially when we have multi-stakeholder environments, businesses and organizations such as in supply chain,” said Martín Hagelstrom, IBM Latin America Blockchain executive. “Working with SSP and its ecosystem of suppliers, distributors and more, can help us ease the pain points of the food industry.”

“When consumers find out that their grocers don’t know where or how their seafood they sell was produced, there will be considerable blowback,” noted Aaron McNevin, Global Network Lead for Aquaculture, World Wildlife Fund (WWF), and SSP Advisory Board Member. “What the SSP is attempting is to provide an immutable and incorruptible record of the chain of custody through a blockchain platform. This is the best available security measure to ensure product is segregated in a manner that retains its appropriate identity.”

SSP shrimp is produced to the highest social and environmental standards – ASC certified, use of zero antibiotics, and with neutral impact on local water quality. With the introduction of blockchain technology, SSP shrimp will be the first shrimp products on the IBM Food Trust solution.

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About Richard Kastelein

Founder and publisher of industry publication Blockchain News (EST 2015), a partner at ICO services collective Token.Agency ($750m+ and 90+ ICOs and STOs), director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of some two dozen Blockchain startups and has written over 1500 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat. Irish Tech News put him in the top 10 Token Architects in Europe.

Kastelein has an Ad Honorem - Honorary Ph.D. and is Chair Professor of Blockchain at China's first Blockchain University in Nanchang at the Jiangxi Ahead Institute of Software and Technology. In 2018 he was invited to and attended University of Oxford's Saïd Business School for Business Automation 4.0 programme.  Over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the European Commission's SME Instrument programme as a startup assessor and as a startup judge for the UK government's Innovate UK division.

Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London (5x), Manchester, Minsk, Nairobi, Nanchang, Prague, San Mateo, San Francisco, Santa Clara (2x), Shanghai, Singapore (3x), Tel Aviv, Utrecht, Venice, Visakhapatnam, Zwolle and Zurich.

He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com, and his work and ideas have been translated into Dutch, Greek, Polish, German and French. A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world. In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, 'The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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