Jason Mander, Chief Research Officer at GlobalWebIndex, commented:
“When it comes to attitudes, there’s very little difference between men and women. The slight differences pale when we compare cryptocurrency holders to the general public.”
“We wanted to demystify the people that shape the cryptocurrency industry. I’m hoping this report will help everyone to better understand who these people are, what their attitudes are, as well as their lifestyle, finance & investment behaviours,” added Eric Demuth, CEO at Bitpanda.
Key findings of the research report include:
- Cryptocurrency holders tend to be young, highly educated, high-income males working in European financial centres in IT, engineering or finance.
- This stereotype is challenged by increasing diversity. 1 in 5 cryptocurrency holders are women, and 40% are over the age of 35.
- European cryptocurrency holders have the technical knowledge, higher disposable income, and they tend to lean towards risk-taking.
- They pursue novelty and have a strong sense of economic empowerment.
The report confirms that cryptocurrency holders are more likely to be risk-takers, value the latest technological products and try to protect their privacy. But while most cryptocurrency holders are men, one in every five cryptocurrency owners are female, challenging other surveys showing gender distributions that were more than 90% male.:
GlobalWebIndex is a market research company founded by Tom Smith in 2009 that provides consumer profiling data to publishers, media agencies and marketers around the world. GlobalWebIndex profiles consumers across 45 countries with a panel of 22m connected consumers.
Bitpanda is a fintech based in Vienna, Austria founded in 2014 by Eric Demuth, Paul Klanschek and Christian Trummer.