1 in 5 Cryptocurrency Holders Are Female – Diversity Increasing

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Bitpanda has partnered with GlobalWebIndex to produce the most in-depth survey on European cryptocurrency holders with research across 17 European countries. The objective of the report was to draw on a wide set of data points to paint a holistic picture of European cryptocurrency investors. The goal was to provide an insight into the attitudes and behaviours that set them apart from the average investor.
Jason Mander, Chief Research Officer at GlobalWebIndex, commented:

“When it comes to attitudes, there’s very little difference between men and women. The slight differences pale when we compare cryptocurrency holders to the general public.”

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“We wanted to demystify the people that shape the cryptocurrency industry. I’m hoping this report will help everyone to better understand who these people are, what their attitudes are, as well as their lifestyle, finance & investment behaviours,” added Eric Demuth, CEO at Bitpanda.

Key findings of the research report include:

  • Cryptocurrency holders tend to be young, highly educated, high-income males working in European financial centres in IT, engineering or finance.
  • This stereotype is challenged by increasing diversity. 1 in 5 cryptocurrency holders are women, and 40% are over the age of 35.
  • European cryptocurrency holders have the technical knowledge, higher disposable income, and they tend to lean towards risk-taking.
  • They pursue novelty and have a strong sense of economic empowerment.

The report confirms that cryptocurrency holders are more likely to be risk-takers, value the latest technological products and try to protect their privacy. But while most cryptocurrency holders are men, one in every five cryptocurrency owners are female, challenging other surveys showing gender distributions that were more than 90% male.:
GlobalWebIndex is a market research company founded by Tom Smith in 2009 that provides consumer profiling data to publishers, media agencies and marketers around the world. GlobalWebIndex profiles consumers across 45 countries with a panel of 22m connected consumers.
Bitpanda is a fintech based in Vienna, Austria founded in 2014 by Eric Demuth, Paul Klanschek and Christian Trummer

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About Richard Kastelein

Founder and publisher of industry publication Blockchain News (EST 2015), a partner at ICO services collective Token.Agency ($750m+ and 90+ ICOs and STOs), director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of some two dozen Blockchain startups and has written over 1500 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat. Irish Tech News put him in the top 10 Token Architects in Europe.

Kastelein has an Ad Honorem - Honorary Ph.D. and is Chair Professor of Blockchain at China's first Blockchain University in Nanchang at the Jiangxi Ahead Institute of Software and Technology. In 2018 he was invited to and attended University of Oxford's Saïd Business School for Business Automation 4.0 programme.  Over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the European Commission's SME Instrument programme as a startup assessor and as a startup judge for the UK government's Innovate UK division.

Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London (5x), Manchester, Minsk, Nairobi, Nanchang, Prague, San Mateo, San Francisco, Santa Clara (2x), Shanghai, Singapore (3x), Tel Aviv, Utrecht, Venice, Visakhapatnam, Zwolle and Zurich.

He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com, and his work and ideas have been translated into Dutch, Greek, Polish, German and French. A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world. In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, 'The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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