Gemini, the U.S.-based cryptocurrency exchange, has officially launched its services in France, marking a significant milestone in the company’s European expansion strategy. The move comes as France emerges as a prominent player in the global cryptocurrency market, bolstered by regulatory clarity and increasing public trust in digital assets.
Gemini Enters France’s Thriving Crypto Market
After securing registration as a Virtual Asset Service Provider (VASP) earlier this year, Gemini has begun offering French users the ability to trade and store over 70 cryptocurrencies via its platform. Users can access Gemini’s services through its web interface or mobile app, with funding options that include local payment methods like debit cards, bank transfers, and Apple Pay.
The company has introduced its advanced ActiveTrader™ platform and over-the-counter (OTC) trading services, providing deep liquidity and competitive pricing for institutional clients.
“France’s evolving crypto landscape, underpinned by robust regulations and growing public interest, offers a unique opportunity to expand our presence in Europe,” said Gillian Lynch, Gemini’s CEO for the UK and Europe.
France’s Rising Confidence in Crypto
France is becoming a crypto-friendly nation, supported by an innovative regulatory framework and increasing consumer interest. Still amid the so-called crypto winter, the Gemini 2024 Global State of Crypto report released Tuesday shows that 18% of French citizens now own cryptocurrency, up two points from 2022.
The report also shows that French crypto holders are long-term investors and that 62% consider digital assets part of a future strategy. Luckier than not, 49 percent of past crypto owners in France will probably return to the industry within the following 12 months, with 28 percent counting 5 percent or more of their investment portfolio dedicated to crypto.
I noted that France’s regulatory approach, particularly its VASP regime and the European Union’s Markets in Crypto Assets (MiCA) regulation, is one key factor driving trust. These frameworks helped clarify how to act for crypto businesses and users, rendering France a world leader in crypto asset innovation.
Yet the fear of security is a top concern to French investors, with 43 percent pointing to preventing fraud as the main reason to develop trust in the industry. At the same time, the percentage of non-owners who consider regulatory worries when buying and/or registering a car has fallen from 37% in 2022 to 32% in 2024.
Progressive Market Growth and Gemini’s Global Ambitions
Among the top in terms belonging to France is gender diversity for crypto ownership, with women making up 35% of current holders. While this figure represents a 10 percent decline from 2022, it is an area in which we may see growth and engagement.
Gemini tightens its global grip, following the recent achievements of the French-based modality. The company received in-principle approval for a Major Payment Institution license from Singapore’s Monetary Authority. These developments complement Gemini’s strategy to grow its footprint globally in markets where regulation allows for innovation.
Gemini’s entry could provide additional momentum to France’s position as a crypto frontrunner in adoption and regulation, creating further opportunities for investors and businesses.
