Fred Lutz, chief operating officer at Custos, said that the process basically involves embedding an invisible and difficult-to-remove watermark into the digital content, the watermark in this case being a Bitcoin private key. If the watermarked content is then leaked there is a small Bitcoin reward that can be collected by the first person to find it.
“The code that we embed throughout the movie is a Bitcoin private key, and we top-up the associated account with some bitcoins,” Lutz said. “We have a tool available publicly at PRIVATEER.XYZ with which anyone can read the watermark and extract the bitcoins. This means that a movie or ebook that goes out of the control of the intended recipient now has some vulnerability ‒ if it lands in the wild, the bitcoins will be extracted and we are notified through the blockchain that the funds were moved. We notify our clients of the identity of the customer that is associated with the private key and they can respond accordingly.”
Custos recently announced a second round seed investment of just under US$ 265 000. The new shareholders are a South African private investor, and Digital Currency Group (DCG). Based in New York City, DCG has been an active seed investor in the digital currency industry with 60 investments in 20 countries.
Van Rooyen, CEO of Custos mentioned that the capital will allow the company to reach high-risk media producers – for whom piracy can literally cut tens of millions of dollars from their production budget when a title is leaked. Custos is also testing a solution for protecting ebooks.
“We’re thrilled to partner with investors who can really take an active role in helping us reach our target market”, Van Rooyen said.
This latest funding round follows a US$ 140 000 initial investment last year by Innovus, the Technology Transfer Office of Stellenbosch University, where the initial concept was developed.
- U.S. Lawmakers Pondering “Crypto-Currency Act of 2020” - January 17, 2020
- New Blockchain-based Visa Token Service Set To Launch in 2020 – Set to Reach $1 Trillion - January 17, 2020
- Germany’s New Shore Invest Launches STO Ship Financing Platform – Tokenised Fractional Ownership - January 16, 2020
- Open Source Luminary Marc Fleury Enters Crypto Arena with Announcement of New Crypto Asset Class and Continuous Token Offering Sale - January 16, 2020
- UN Warns Public Not To Attend North Korea Blockchain and Cryptocurrency Conference 2020 - January 16, 2020
- Fiat-to-Crypto Gateway Solution, Banxa, Raises $2 Million USD Series A Round Led By NGC Ventures - January 15, 2020
- United Africa Blockchain Association Plans to Fire Up Blockchain Adoption - January 14, 2020
- Thai Actor and Victim’s Bitcoin Buddy Implicated in Kidnapping and Ransom of Singaporean National in Thailand - January 14, 2020
- Securitize Runs First-Ever IRA Investment In Digital Securities - January 14, 2020
- NBA Star Spencer Dinwiddie “Tokenizing” His Contract With or Without NBA Green Light - January 13, 2020
- European Central Bank President Christine Lagarde Says ECB Bullish on Digital Currencies - January 13, 2020
- Canadian Crypto Company Voyager Digital Completes Acquisition of US Registered Broker-Dealer - January 13, 2020
- Cogito, Hong Kong-Based Entertainment Studio, Launches Decentralised Autonomous Virtual Horse Racing Game - January 9, 2020
- Blockchain Bandwagon Company Longfin CEO Settles with US SEC for $400,000 - January 7, 2020
- Winklevoss Brothers Invest in $5 million Seed Round for TaxBit - January 7, 2020
- Securrency Secures $17.65 million in Series A funding round Led by WisdomTree - January 7, 2020
- Measure Protocol Backed with £2m in New Funding for Blockchain-Powered Person-Based Data Marketplace - January 7, 2020
- The Next Wave of Crypto – Traction is Key – And Mobile Mining is Gaining Massive Adoption - January 2, 2020
- Google Reverses Metamask Ban from Playstore - January 1, 2020
- Bankex Launches Token Exchange Engine in Telegram - December 31, 2019