Incent ICO Raises $1 Million for its Blockchain-Based Loyalty Token

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Incent, the first universal merchant-backed loyalty platform, today announced it has raised $1 million USD for its loyalty token. To date, the Initial Coin Offering (ICO) has raised more than 1,024 Bitcoin and more than 832,076 Waves, equaling more than $1 million USD. The Incent token crowdsale began on October 1, 2016 and continues until November 30, 2016 or until its cap of $5 million USD has been raised. Funds will be dedicated towards the development and marketing of Incent.

“The goal for Incent was to create a token of steadily increasing value, driven by organic market demand which also benefits our ICO investors,” said Rob Wilson, CEO of BitScan. “As we continue to partner with merchants to reward their customers with Incent, we look forward to seeing the value of Incent rise and to more companies recognizing its benefit as a loyalty solution.”

Incent was created in a partnership between cryptocurrency directory and merchant hub BitScan (www.bitscan.com) and custom blockchain token platform Waves (www.wavesplatform.com) with the goal of making loyalty programs easy for businesses of any size to create. Unlike traditional mainframe, client-server, or even cloud-based solutions, Incent lets merchants choose their level of reward, then pools it with rewards across the network so there is no contingent liability. Incent represents the first high-profile development built upon the Waves Platform. BitScan has already developed the proof-of-concept wallet for Incent, and has more than 9,000 merchants who accept Bitcoin in its directory, providing a viable market for the first phase of Incent’s market entry.

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Alongside the success of its ICO, Incent is licensing its own ICO technology to offer companies a turnkey solution for crowdfunding and an immediate use case for Incent. Incent provides its secure technology to crowdfund new projects, providing the same functionality to other organizations launching assets on the Waves platform. Incent’s first ICO customer is Cannabis Revolution, a project focused on the emerging legal marijuana movement in the United States. Each time someone invests in the Cannabis Revolution crowdsale, which begins December 2, they will receive Incent as an added reward with the freedom to hold, spend, or sell it.

To participate in the Incent ICO or to license Incent’s ICO technology, please visit: www.incentloyalty.com

About Richard Kastelein

Founder and publisher of industry publication Blockchain News (EST 2015), a partner at ICO services collective Token.Agency ($750m+ and 90+ ICOs and STOs), director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of some two dozen Blockchain startups and has written over 1500 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat. Irish Tech News put him in the top 10 Token Architects in Europe.

Kastelein has an Ad Honorem - Honorary Ph.D. and is Chair Professor of Blockchain at China's first Blockchain University in Nanchang at the Jiangxi Ahead Institute of Software and Technology. In 2018 he was invited to and attended University of Oxford's Saïd Business School for Business Automation 4.0 programme.  Over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the European Commission's SME Instrument programme as a startup assessor and as a startup judge for the UK government's Innovate UK division.

Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London (5x), Manchester, Minsk, Nairobi, Nanchang, Prague, San Mateo, San Francisco, Santa Clara (2x), Shanghai, Singapore (3x), Tel Aviv, Utrecht, Venice, Visakhapatnam, Zwolle and Zurich.

He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com, and his work and ideas have been translated into Dutch, Greek, Polish, German and French. A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world. In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, 'The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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