DECENT Launches Blockchain-Based Content Distribution Platform to Take On Entertainment Giants

DECENT hopes to bring more transparency and fairness to the digital content industry with a platform fuelled by its unique cryptocurrency called (DCT).

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DECENT today announces the official launch of its Blockchain-based content distribution platform. The platform promises to offer a better deal for content producers than the current industry giants such as Apple and Amazon. It will also give artists more freedom and control over ownership and distribution.

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DECENT Network will allow artists to efficiently distribute any form of content, including written, music, videos, ebook and pictures. The distribution does not rely on third parties meaning that artists will also manage their IP rights and pricing themselves.

To demonstrate the functionalities and potential of the DECENT Network, the first application called DECENT GO has recently been developed. DECENT GO is a Google Play-like Digital Marketplace built on top of the DECENT Blockchain Network which allows content publishing and buying on a peer-to-peer principle.

The fee for each transaction is transferred fairly and almost instantly to the artist’s account after each transaction. Artists will no longer have to wait months before seeing a penny from their work. At the time of launch, DECENT Network will be a completely free of charge service for artists and consumers. DECENT’s purpose-built Blockchain will also ensure trust and security for all its artists.

“DECENT Network is a reaction to the issues that the majority of content producers face nowadays in the entertainment and media industry”, said Matej Michalko, DECENT Founder and CEO. “There is too much artificial complexity and too many barriers in the industry affecting both the access to market and income of the content owners”.

The entertainment and media market is huge but it remains very tough for artists. DECENT estimates that writers lose over 30-75% of their profits when publishing with Amazon. Similarly, a musician loses around 30% when they sell a track on iTunes. DECENT offers an alternative model which puts profits directly in the accounts of content creators with the elimination of third-parties and middleman fees. This could free up a huge chunk of spending in the global media and content distribution industry; the current level of spending is estimated to grow from $1.7 trillion in 2016 to over $2 trillion in 2019.

The majority of the content distribution market is dominated by the big players leaving artists at the mercy of these companies. There are currently some competitors also developing a Blockchain-based solution to this issue. SingularDTV is focused on the movie industry, Ujo Music on audio content, and DNN.media on decentralized news network. DECENT is also leading the road to building a transparent and fair ecosystem for all parties involved, but unlike its competitors, DECENT has built its own Blockchain developed specifically to incorporate every format imaginable – all under one roof.

“The majority of the power”, added Michalko, “is concentrated in the hands of a few players controlling the industry. “Artists, filmmakers and writers lose control over their work and depend on the mercy of the “big guys”. We designed DECENT Network to do away with all that and bring more transparency and fairness to the digital content industry.”

DECENT is a Blockchain-based digital media distribution platform designed to bring more transparency and fairness to the media industry. DECENT allows artists to efficiently distribute any form of content online without having to wait for payment or pay hefty fees. DECENT’s purpose-developed Blockchain will revolutionize data distribution, saving content producers money and giving them more control without compromising on security.

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About Richard Kastelein

Founder and publisher of industry publication Blockchain News (EST 2015), a partner at ICO services collective Token.Agency ($750m+ and 90+ ICOs and STOs), director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of some two dozen Blockchain startups and has written over 1500 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat. Irish Tech News put him in the top 10 Token Architects in Europe.

Kastelein has an Ad Honorem - Honorary Ph.D. and is Chair Professor of Blockchain at China's first Blockchain University in Nanchang at the Jiangxi Ahead Institute of Software and Technology. In 2018 he was invited to and attended University of Oxford's Saïd Business School for Business Automation 4.0 programme.  Over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the European Commission's SME Instrument programme as a startup assessor and as a startup judge for the UK government's Innovate UK division.

Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London (5x), Manchester, Minsk, Nairobi, Nanchang, Prague, San Mateo, San Francisco, Santa Clara (2x), Shanghai, Singapore (3x), Tel Aviv, Utrecht, Venice, Visakhapatnam, Zwolle and Zurich.

He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com, and his work and ideas have been translated into Dutch, Greek, Polish, German and French. A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world. In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, 'The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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