Blockchain Music Sharing Platform Aurovine Launches in India


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Supported by Blockchain development company BlockPool, music sharing platform Aurovine has today launched in India.

Working with Indian development company Appliconsultants, Aurovine and cryptocurrency AudioCoin are set to provide Indian artists and listeners with a more transparent music sharing environment.

AudioCoin is recognised as a highly stable Blockchain, and recently passed the 1 million block milestone. It also briefly held the highest trading volume of any altcoin. The price has shown a steady increase in recent weeks moving from around 40 to 150 satoshis.

Appliconsultants sees an opportunity in the Indian market to provide artists with greater control of their music careers and an ability to better engage with fans.

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Among the features being released will be the ability for fans to use AudioCoins via mobile wallets to both earn coins and also vote for artists in online and offline competitions, set to provide engagement that has never been seen before in the industry.

Artists will also be able to take advantage of smart contracts for crowdfunding and viral sharing through Aurovine’s listen, rate, share feature, providing fans with a true stake in their favourite artists careers.

Originally launched in 2012 as a music discovery platform built on Blockchain technology, Aurovine ensures, artists, writers and anyone involved in the production of a piece of music can share in the revenue. The Blockchain system ensures that every time a track is listened to, all of those involved can be credited in real time.

“We’re delighted to be working with Appliconsultants to take our original product to market in India” commented David Blundell, co-founder of BlockPool. “The platform has already provided artists in the UK with a fairer and more engaging means of hosting their music, and we’re excited to see the Indian market’s response.”

BlockPool is backed by Kevin Bacon, one of the UK’s leading authorities on the music industry, who serves as an advisor. Kevin was formerly an A&R consultant for Island Records, founded AWAL (Artists Without A Label), a digital music platform that offered artist-friendly contracts and worked with artists including David Bowie, the Pretenders, the Sugababes, Lighthouse Family, Ziggy Marley, Longpigs, Plan B and many more.

About Richard Kastelein

Founder of industry publication Blockchain News, partner at ICO services collective CryptoAsset Design Group (helped raise over $200m+), director of education company Blockchain Partners (Oracle Partner) and ICO event organiser at leading industry event  CryptoFinancing (first ICO event in Europe) - Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of half a dozen Blockchain startups and has written over 1200 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat.
Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London, Manchester, Minsk, Nairobi, Nanchang, San Mateo, Shanghai,Tel Aviv and Venice. His network is global and extensive.
He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and and his work and ideas have been translated into Dutch, Greek, Polish, German and French.
A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world.
In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, "The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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