CausePlay’s Thirtythree.8 Division Is Launching The Virtual Cash Back Token (VCB) and Its Ethereum-Based Blockchain Coupon and Rebate Platform

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CausePlay,  thirtythree.8 division is introducing the Virtual Cash Back (VCB) token to enable the next generation in retail marketing and engagement.  VCB loyalty programs, rebates, coupons and rewards will utilize the Ethereum Blockchain to support greater security, budget controls and a platform for the unbanked to engage in greater detail with brands while addressing existing problems with legacy coupon and rebate processing systems.

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thirtythree.8 develops and delivers mobile coupon and rebate applications and redemption processing infrastructure for global brands and retailers. Globally, coupon and rebate activity represents approximately US $20 billion in value per year flowing from brands to consumers. With little change in technology and clearing processes over the past decades, the issue of fraud in the segment has grown to over U.S. $600M annually.

“To address this problem and provide an unparalleled level of security, thirtythree.8 introduced a Blockchain-based solution that provides a cryptographically-secured transaction model that can mitigate the fraudulent coupon and rebate activity”, said Chief Operating Officer, Jonas Hudson.

“Our unique distribution method for the VCB token encourages wide adoption and use among consumers with little or no knowledge of cryptographically-secured tokens.”  VCB tokens and the associated wallet applications will enable brands to maintain a direct relationship with these consumers, as well as develop and deliver campaigns targeting consumers at specific levels of brand engagement.”

The platform and its flexibility will offer a unique benefit to the more than 2 billion adults worldwide that are considered unbanked, but who regularly purchase consumer products from global brands. The VCB token economy will allow them to store, transmit and redeem value without the requirement of a traditional banking relationship.

“The launch of the Virtual Cash Back token will take place on 19 July 2017 at approximately 11:00 am UTC. The specific Ethereum block number will be announced 48 hours in advance. 1,000,000,000 (one billion) total tokens will be created, of which up to 300,000,000 (three hundred million) tokens will be offered in accordance with the terms set forth in our white paper”, said Chief Technology Officer, Jon Labrie.

”The Virtual Cash Back token, in conjunction with thirtythree.8’s mobile apps and wallets, online brand management tools, and licensed patent portfolio, will completely disrupt the existing paper-based rebate and coupon market.”

CausePlay is a mobile solutions company for retailers and brands. CausePlay creates and licenses owned and operated mobile distribution and publishing platforms that deliver brand fueled content, promotions and advertising. Thirtythree8, the AR and Blockchain technology division, provides a suite of mobile products, a distribution pipeline and patents to cover DRM protected distribution of content and coupons to clients in the grocery and CPG channel. For more information, visit or

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About Richard Kastelein

Founder and publisher of industry publication Blockchain News (EST 2015), a partner at ICO services collective Token.Agency ($750m+ and 90+ ICOs and STOs), director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of some two dozen Blockchain startups and has written over 1500 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat. Irish Tech News put him in the top 10 Token Architects in Europe.

Kastelein has an Ad Honorem - Honorary Ph.D. and is Chair Professor of Blockchain at China's first Blockchain University in Nanchang at the Jiangxi Ahead Institute of Software and Technology. In 2018 he was invited to and attended University of Oxford's Saïd Business School for Business Automation 4.0 programme.  Over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the European Commission's SME Instrument programme as a startup assessor and as a startup judge for the UK government's Innovate UK division.

Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London (5x), Manchester, Minsk, Nairobi, Nanchang, Prague, San Mateo, San Francisco, Santa Clara (2x), Shanghai, Singapore (3x), Tel Aviv, Utrecht, Venice, Visakhapatnam, Zwolle and Zurich.

He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and, and his work and ideas have been translated into Dutch, Greek, Polish, German and French. A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world. In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, 'The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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