AB-CHAIN’s Cryptocurrency Makes Advertising Easy

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AB-CHAIN is a new generation advertising network that allows advertisers to buy ad space from publishers using cryptocurrencies including a new currency called the ABC token.

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AB-CHAIN will provide companies that have raised money through ICOs with an ad network where they can buy online advertising using multiple types of cryptocurrencies and without the need to convert them to fiat. This avoids problems such as low liquidity in crypto market causing the value to fall when converted and local governments charges taxes over conversion of cryptocurrencies to fiat.

According to CEO and Co-Founder Vladimir Dyakov:

“Presently, traditional publishers sell about 50-70 per cent of their media volume, while the rest remains unsold, therefore they are forced to offer big discounts just to sell the remainder. The use of cryptocurrency will significantly boost their profits, and advertisers will be able to choose among the variety of different publishers. Traditional advertising networks will profit from our business significantly improving their sales potential by attracting new clients from the ICO”.

The ABC token is designed as a decentralized ERC20 token on the Ethereum Blockchain. This allows a smart contract between AB-CHAIN and their clients. The smart contract is a piece of decentralised software and infrastructure that allows their customers to interact with AB-CHAIN by known rules that cannot be changed.

Advertisers who pay in ABC coin receive a 50 per cent discount on AB-CHAIN commission fees. Commonly ad networks charge 20 per cent of commission over all payments. An advertiser paying in bitcoin will be charged 20 per cent commission while an advertiser paying in ABC coin will only be charged 10 per cent .

When a transaction with ABC coin occurs, AB-CHAIN takes a commission of 10 per cent .

Out of that, 50 per cent is burned and the other half is used to make the AB-CHAIN Blockchain work. Burning a fraction of ABCs is a way to provide long term added value benefits to early token buyer.

AB-CHAIN provides a solution for existing ad networks to increase their sales. Technologically it will be RESTful API, including:

  • Publishers list synchronization.
  • Postbacks that will allow to stop campaign ending by a publisher and/or advertiser.
  • Conversion and analytics reporting.
  • Payment reporting.
  • Payment preferences.

Their advertising rotation system is a cloud-based application scaling, depending on the load of the network. This allows the system to scale for a big volume of advertising without changing the software.

AB-CHAIN is currently  preparing a crowdfunding ICO to raise funding for the purpose of conquering the specific market niche of advertising in cryptocurrency for post ICO companies. The Pre-ICO is taking place for another week, from September until October 1st 2017. Find out more on their website or by reading their whitepaper.

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About Richard Kastelein

Founder and publisher of industry publication Blockchain News (EST 2015), a partner at ICO services collective Token.Agency ($750m+ and 90+ ICOs and STOs), director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of some two dozen Blockchain startups and has written over 1500 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat. Irish Tech News put him in the top 10 Token Architects in Europe.

Kastelein has an Ad Honorem - Honorary Ph.D. and is Chair Professor of Blockchain at China's first Blockchain University in Nanchang at the Jiangxi Ahead Institute of Software and Technology. In 2018 he was invited to and attended University of Oxford's Saïd Business School for Business Automation 4.0 programme.  Over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the European Commission's SME Instrument programme as a startup assessor and as a startup judge for the UK government's Innovate UK division.

Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London (5x), Manchester, Minsk, Nairobi, Nanchang, Prague, San Mateo, San Francisco, Santa Clara (2x), Shanghai, Singapore (3x), Tel Aviv, Utrecht, Venice, Visakhapatnam, Zwolle and Zurich.

He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com, and his work and ideas have been translated into Dutch, Greek, Polish, German and French. A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world. In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, 'The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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