DECENT Launches Beta Release of DECENT GO, The First Decentralized Marketplace for Digital Content

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DECENT has released the beta launch of its DECENT GO marketplace, a decentralized digital marketplace. The Beta version is being launched to gain feedback from industry professionals. DECENT had previously launched their desktop application for DECENT GO at the end of June and are now thrilled with the addition of marketplace functionality.

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Built on DECENT’s Blockchain-based content distribution platform, DECENT GO promises to offer a better deal for content producers and purchasers than the current industry giants. It will also give content producers more freedom and control over ownership and distribution.

As the distribution is via a peer to peer Blockchain network – and does not rely on third parties – authors have the ability to upload their own content, assign it to a category, write a description of the content, choose its lifetime duration, and allocate its price and IP rights themselves. The fee for each transaction is transferred fairly and almost instantly to the artist’s account after each transaction; artists will no longer have to wait months before seeing a penny from their work.

In addition to DECENT GO wallet functionality they are launching digital distribution via Digital Content Token (hereinafter referred to as “DCT”) within their marketplace. The first 400 users who create their account on DECENT GO will receive 2,5 DCT in their wallet so that they can begin trying the platform, uploading content, choosing seeders, downloading content and reporting bugs. This will provide relevant feedback so DECENT can continue moving forward with development.

“DECENT GO will help content producers overcome many of the issues they face nowadays in the entertainment and media industry”, said Matej Michalko, DECENT Founder and CEO. “There is too much artificial complexity and too many barriers in the industry affecting both the access to market and income of the content owners”.

The entertainment and media market is huge but it remains very tough for artists. DECENT estimates that writers lose over 30-75% of their profits when publishing with Amazon. Similarly, a musician loses around 30% when they sell a track on iTunes. DECENT GO offers an alternative model which puts profits directly in the accounts of content creators with the elimination of third-parties and middleman fees. This could free up a huge chunk of spending in the global media and content distribution industry; the current level of spending is estimated to grow from $1.7 trillion in 2016 to over $2 trillion in 2019.

“The majority of the power”, added Michalko, “is concentrated in the hands of a few players controlling the industry. As a result, artists, filmmakers and writers lose money and control over their work. We designed the DECENT GO marketplace to do away with these issues and bring more transparency and fairness to the digital content industry.”

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About Richard Kastelein

Founder and publisher of industry publication Blockchain News (EST 2015), a partner at ICO services collective Token.Agency ($750m+ and 90+ ICOs and STOs), director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of some two dozen Blockchain startups and has written over 1500 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat. Irish Tech News put him in the top 10 Token Architects in Europe.

Kastelein has an Ad Honorem - Honorary Ph.D. and is Chair Professor of Blockchain at China's first Blockchain University in Nanchang at the Jiangxi Ahead Institute of Software and Technology. In 2018 he was invited to and attended University of Oxford's Saïd Business School for Business Automation 4.0 programme.  Over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the European Commission's SME Instrument programme as a startup assessor and as a startup judge for the UK government's Innovate UK division.

Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London (5x), Manchester, Minsk, Nairobi, Nanchang, Prague, San Mateo, San Francisco, Santa Clara (2x), Shanghai, Singapore (3x), Tel Aviv, Utrecht, Venice, Visakhapatnam, Zwolle and Zurich.

He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com, and his work and ideas have been translated into Dutch, Greek, Polish, German and French. A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world. In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, 'The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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