Decentralized film distribution platform MoviesChain by TVzavr picked up a gong on Wednesday in the category for best use of digital technologies in the media space, at the Blockchain Economics Awards held by the Russian Association of Cryptocurrency and Blockchain (RACIB).
A resident of the country’s Skolkovo Foundation, the MoviesChain platform enables filmmakers to independently put their new material online for viewing, reducing marketing and distribution costs.
The award took place at the BlockchainRF Congress and MoviesChain’s win comes ahead of a planned token sale for the platform’s internal currency /ZVR, which will begin in May. The host of the Blockchain Economics Awards, Alexander Lyubimov stated: “The industry is on the rise, the choice of nominees is not accidental. Everything is honest and transparent here. As it should be in blockchain.”
TVzavr’s general director, Aleksandr Pavlov, was handed the prize by RACIB president Yury Pripachkin, who said in a statement: “Why MoviesChain? This is a real platform completely built on the blockchain. This is a breakthrough in media history. Because the media industry is waiting for a change in the relationship of cinema producers and distributors, and MoviesChain is in the forefront of this process. Many people had similar ideas, but Tvzavr is the first to implement them.”
“The project’s main idea and goals are to shorten the distance between rightsholders and viewers and to allow small independent studios the opportunity to integrate into the market and share their content to consumers,” said Aleksandr Pavlov, CEO of TVzavr Development in the statement. “There [are] currently a significant number of intermediaries that take part in arrangements made between rightsholders and internet movie theaters. They create their own packages and have a strong hold regulating the market. This makes it difficult for small studios to enter it. The goal of MoviesChain by TVzavr is to shorten this process and bring rightsholders closer to viewers. This will open new opportunities for independent film studios,”
For more information see: www.movieschain.io